Principles Of Selling NEVER Change

In this free video Dan Kennedy explains why the principles of selling and direct response marketing never change.

As Dan says these principles have been the same since the first person sold a round wheel to a fellow caveman.

Selling is selling and like it or not selling products online IS selling...

I agree with Dan.

If I had a choice between some fancy film director and an old broken down vacuum cleaner salesman I'd take the vacuum cleaner salesman too.

You must know how to sell if you want to sell successfully online.

And as the market gets more competitive the marketers who are better at selling will be the same marketers who are leading the marketplace and making real profits while everyone else is struggling or going broke.

If you've never sold a product one on one to a prospect I highly recommend you go do it.

If you have some internet marketing skill you could read the report Offline Gold For The Online Marketer and go make some serious money selling your internet marketing services to brick and mortar businesses in your local area.

The selling experience would be invaluable to you.

And the income would be handy too.

Also read:
FREE Report: 3 Powerful Secrets Of Online Copy
How To Get Into The Mind Of Your Prospect
FREE Report And Video: 3 Secrets To Persuasion Online (And Offline)
Special Report: Offline Gold For The Online Marketer

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

It's ALL Direct Response Marketing: Internet, Direct Mail...

In this video Dan Kennedy explains how effective marketing through ANY form of media including the internet is ALL direct response marketing and the principles of direct marketing are the same in EVERY media...

So what are the foundational principles of direct response marketing?

1. Find a hungry market that's easy and economical to get to.

2. Gain intimate knowledge of that market so you can...

3. Create or find products and/or services that hungry market desperately wants and...

4. Create a sales message through a media or medias they'll respond to. In other words devise a sales message delivered in a language or a way they'll understand so they'll be eager to buy from you.

This usually involves some form of sales presentation or sales letter.

5. Offer more products and services to that same market and especially to the clients in that market who've already bought from you.

Usually the sooner you make another offer after the last purchase the more likely it will be that you'll make a sale.

6. Over-deliver on your claims and promises so your clients will be thrilled to buy from you and on products and services you recommend over and over.


Also see:
How To Find A Hungry Market Online FREE 58 Minute Audio
Offers Unleashed: How To Create A Strategic Series Of Offers
To Multiply Your Sales And Profits
Copywriting Fundamentals
FREE Jay Abraham Marketing Report

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Why What You Have Is NOT A Business

In this free video Dan Kennedy points out that the media you market through is NOT a business.

He talks about how many people thought television infomercials were a business in the early days and now nearly all of those companies have disappeared.

And he warns that the internet is not a business, direct mail is not a business, television advertising is not a business...

I would also add that a retail store is not a business either...it's simply a lead generation method.

You pay rent and set up a retail location so you can sell products to the people who pass by your store.

If you're smart you capture the contact details of your prospects and customers and follow up with them using other media.



So if all these things aren't businesses what does a business consist of?

The most important asset in any business is trust you've built in a group of clients and prospects.

And there's a hint there.

A business really consists of a group of prospects and clients who trust you enough that you can market your products and/or services to them.

And to be a long term profitable business you must have easy access to that group through multiple channels.

So if you want to build a thriving business you should focus heavily on capturing the full contact details of all your prospects and clients so you can get in touch with them at will in a variety of ways...email, phone, mail, fax, text, in person at their home and their business, at special events etc etc.

And you should also focus on building that key trust so you can maintain a long term relationship that's profitable for both of you.

Also read:
How To Sell Internet Marketing To Local Businesses
From Offline Store Front To Online Gold
Online Marketing For The Offline Business

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Offline Gold Free Video

This FREE Offline Gold video shows you how you can make an exceptional living helping business owners in your local area with their online marketing...

If you have even the most basic internet marketing knowledge you are a marketing genius compared to the average small business owner.

And if just talk to those small business owners many will be happy to pay you to help them with their online marketing.

Discover more about how to make a living selling your online marketing services to small businesses in your local area in the full report...
Offline Gold For The Online Marketer

You can also download the Offline Gold Lost Forum Thread and the Offline Gold Audio completely free here...
Offline Gold Resources

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

The Fortune In Combining Online And Offline Marketing

In these 2 videos Dan Kennedy reveals the big opportunity today in combining online and offline marketing.

Many people see online marketing as a business but the reality is the internet is simply a media just like television, mail and radio.

Once you understand it's a media you also understand that the money is not in the media but in using a media like the internet and OTHER media like direct mail and telemarketing to get the maximum return for your marketing efforts...

Dan Kennedy Video: The Big Opportunity Part 2

There really is a fortune to be made combining online and offline marketing.

In the report Offline Gold For The Online Marketer I revealed how you can make $500, $1,000, $1,500 or more in your first day just by helping brick and mortar business owners with their online marketing.

In From Offline Store Front to Online Gold I revealed a simple strategy for turning the store front of a brick and mortar business into a prospect magnet and then turning those new prospects into a steady online income stream.

And in my full ebook Online Gold For The Offline Business I revealed a whole range of strategies for marketing an offline business using the internet combined with offline business strategies and activities.

Most offline businesses are sitting on a gold mine if they just learn to market themselves effectively online and offline and most online marketers are sitting on a gold mine if they use their expertise to help them do it.

This field is in its infancy.

There have been almost no really serious attempts at integrating offline lead generation with online follow up or vice versa.

And the potential for combining media to get the most cost effective method and the highest response in each stage of marketing is huge.

Email and delivering information online is close to free.

Delivering sales messages through direct mail or telemarketing gets many times the response than it does online.

And prospects are even more likely to buy through a telemarketing or direct mail campaign if they've been pre-educated with information delivered online.

The potential for serious income here is enormous.

Also read:
How To Sell Internet Marketing To Local Business
How To Make A Great Living As A Writer Fast
Offline Gold
Radio Copywriting

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

How To Make Big Income From A Small List

In this video Dan explains why it is far easier to run a business where your clients spend $1,000 to $50,000+ with you over a year than it is to run a business where your average client might only spend $20-$100 over a year...

It does make good business sense to have high value clients.

You require far less infrastructure, your overheads are usually much, much lower and your nett profits are usually far higher.

One advantage of the Offline Gold system is all your clients are in the $500+ range...usually the first time they pay you.

And if you work well with your clients you should turn many of them into extremely high value clients worth $2,000 to $15,000+ every year.

It doesn't take many clients to make a good living if just one client is making you over $10,000 a year.

Better still you don't have to spend a whole lot of time generating new leads.

By focusing on getting high quality referrals from existing clients and new clients from the business owners you might in your day to day activities you should find it simple to get all the clients you need.

The biggest secret to making big income from a small list is going offline.

You can't expect to charge a client $5,000 to $10,000 without at least talking to him over the phone.

You can dramatically increase the size of the sales you make if you send your prospects and clients an offer by direct mail.

If you talk to prospects and clients in person and take time to really get to know them, their business and how you can help them the amount you can can charge is many times higher.

Also read:
Special Report: Offline Gold For The Online Marketer
How To Make A Great Living As A Writer Fast

Offline Gold
Email Autoresponder Secrets
Multi Step Marketing To Explode Your Profits

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

The Single Focus Offer Online

Websites come in several varieties.

In this video direct response expert and master copywriter Dan Kennedy talks about the 4 main kinds of websites:

1. Online "brochures".

2. Online catalogs.

3. Online sales letters.

4. Complete direct mail packages online.

Dan says if you want to make money online your website had better fall into one of the last two categories...

What is a "single focus offer" and why is it so important if you want to create a website that sells?

Put simply it means selling ONE THING AT A TIME. Usually with a tightly focused sales letter.

Online attention spans are limited and if you try to be everything to everyone on your site you won't have much success selling anything.

On the other hand if you focus on creating pages that are targeted towards persuading one single tight niche to buy one single product you can be very specific with your information and your language.

You can tell them exactly what they need to know to make a buying decision.

And you also have other advantages when it comes to targeting tightly niched key words for search engine optimization and pay per click advertising.

Remember that even though your sales pages might be tightly targeted you can have multiple sales pages targeting multiple niches (this strategy is called "microniching").

Also read:
FREE Video: How To Design A Website Sales Page That Sells
50 Times The Profits Niche Marketing Online
Web Site Design
Web Design Secret
How Do You Research Your Sales Letters

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Copywriting Is Salesmanship In Print Or On A Website

Dan Kennedy makes one vital statement in this video: Copy Is King.

Sales copy and sales letters are simply salesmanship. You're selling a product or service with your online or offline sales letter.

If you understand the process of selling your product then you should mimic that process with your sales letter and your website...

Remember every element of your sales copy is there to add to the power of your sales presentation.

A sales letter is salesmanship in print or salesmanship online.

If you have a photo or an image it should help convince your prospect to read your sales letter or convince your prospect to buy.

Go through your sales copy and ask yourself the question "Is this headline, image, opening line, guarantee, P.S....is this helping to add to my sales presentation or is it distracting from it?"

Also read:
FREE Report And Video: 3 Secrets To Changing The Behavior Of Your Prospects Online
How Do You Research Your Sales Letters?
How To Get Into The Mind Of Your Prospect
Multiply The Impact Of Your Sales Message
Turning Tables And Captions In Your Copy To Gold
Breaking Your Prospect's Sales Resistance

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Dan Kennedy Video Headlines

Your headline in your sales letter online or offline can make a massive difference to your response rate.

Just changing a headline can increase your sales by 40%, 100%, 400% or more.

In this video Dan Kennedy talks about headlines and poses the quesion: "If you put JUST your headline and a phone number for prospects to call and put them in a classified ad in a publication your targeted prospects read would you get any calls?"

If your headline isn't strong enough to entice your prospects to take some kind of action then it's probably not a great headline...

Many professional copywriters will write 20 or 30 different headlines for a sales letter.

Master copywriter Brian Keith Voiles says he writes up to 300 headlines looking for the best possible lead in to his ads.

One of the biggest secrets to writing great headlines is to do your research.

The more intimate your knowledge of your prospects and the benefits of your product or service to them the more likely you are to write a headline that will drag your prospect into your copy.

Another secret is to study the headlines and sales copy of winning ads.

Many of the most successful headlines have been adapted from other successful ads of the past.

Also read:
41% Response From This Headline Secret
4 Eyeball SUCKing Headline Secrets
Eugene Schwartz Headline Swipe File
Headline Swipe File

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

The Greased Chute Sales Letter

In this free video Dan Kennedy explains why any sales letter should be just like a sales presentation from a live salesman.

It should lead your prospect in a structured way gradually building belief and proof and building desire for your product.

Then your sales letter should have a call to action.

This whole process should be as smooth and finely crafted as possible similar to the analogy the great copywriter Joe Sugarman used of your sales letter being like a slippery slide at a playground covered with grease.

Your prospect gets on and slides all the way down to buying without any resistance.

The greased chute...

Some of the biggest keys to creating the greased chute in your sales letter are:

1. A great headline and prehead.

2. A powerful opening line or paragraph.

3. An eye catching highly targeted "action" image with story appeal.

4. Writing your sales letter in the form of a story.

5. Bullets that tease your reader into a white heat of desire for the information or product you're selling.

6. A powerful offer

7. Compelling testimonials.

8. A compelling call to action with a deadline.

9. A guarantee

10. Highly targeted free bonuses.

11. A P.S. that drags your prospect back in and entices him to buy right now.


Also read:
Sales Letter Format
Multiply The Impact Of Your Sales Message

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Dan Kennedy Irresistible Offers

There is nothing more important in marketing than an irresistible offer.

In this free video Dan Kennedy talks about how much you really need to entice the average prospect to get them to order your product...

Online or offline the offers you create to sell your products and even more important using a SERIES of strategic offers is the biggest key to multiplying your products.

It's exceptionally difficult to get your prospect to buy off you the first time and if you don't have a strategy planned you'll miss the "magic window" where your prospect is likely to buy from you over and over...often within a period of 30-180 minutes.

Most of the profits successful marketers make online and offline are through offers that aren't so obvious to you when you're looking at their business from the outside.

The insider secrets and skills of creating a series of strategic offers is probably the most important key to breaking through as a copywriter or a business online and offline.

Also read:
Offers Unleashed: Which Of These Powerful 17 Offers Is Your Website Missing?
Exit Page Offer: Free Report And Video
A Powerful Offline Free Trial Offer
Claude Hopkins: The Power Of Samples And Trials

Free Hugs: Is Free Killing Your Sales?
Any Excuse Will Do: Reason Why Free Video
FREE Bonus Offline Gold Offers Unleashed Report

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Deadlines And Using Urgency To Sell

In this free video master copywriter Dan Kennedy talks about why it's essential to use deadlines, penalties for not meeting deadlines and incentives for meeting deadlines to create a sense of urgency...

Remember we all procrastinate and we can be very slow at making a buying decision.

How many times have you read a sales letter and thought "This is great I should buy this!"

But for some reason you don't order immediately.

Then a few hours later or the next day you're thinking "I wonder if I should buy this" and the doubts begin to come in.

"Is it really worth it? Will I use it?"

And a day or two later you've completely forgotten about it. No sale.



Here's the vital point.

In many cases the product you were thinking of buying may have been genuinely useful to you and if the marketer selling it was smart enough to give you a real incentive with a deadline to buy now your chance of acting immediately would have shot up.

If your product or service is genuinely going to help your prospect you need to give them a compelling reason to act right now.

One of my most successful marketing strategies online has been the 48 hour offer.

You offer a special deal to your prospects and clients that expires in 48 hours.

And you email them 2 or 3 times in that 48 hour period to make the offer and let them now they must act NOW to claim it.

Deadlines like this can dramatically increase response rates.

Also read:
The Power Of A Sequence In Direct Mail And Email
Copywriting Call To Action
Gary Halbert Video: Can This Call To Action Triple Your Online Orders?

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

When Should You Use Email?

In this video marketing master Dan Kennedy points out the limits of email...spam issues, emails not being delivered, emails being deleted and compares sending a promotion by email to sending an offline mailing by bulk mail...

Obviously email is a hugely powerful marketing tool but Dan makes some very important points that raise the issue "When should you use email for marketing?"

Here are some guidelines that may help:

1. Use email when you're selling products where the price is so low other marketing methods like direct mail fail to return a profit.

In this situation you may also want to look at the possibility of devising a package, bundle or membership plan that allows you to charge a more substantial sum of money upfront.


2. Use email as an integrated part of your marketing strategy combining it with direct mail, telemarketing, fax marketing, postcard marketing etc etc.

Email is especially useful for delivering information quickly and frequently at no cost.

On the other hand it usually has a very poor conversion rate compared to direct mail and telemarketing.

Incidentally if you have a prior relationship with your client telemarketing often has an exceptionally high response rate.

You can use the unique power of email to deliver information quickly and frequently to pre-educate clients before you contact them by mail or telephone.

Emails that include or lead to high quality information targeted to your prospects can help build your credibility and trust with clients and prospects.


3. When it's profitable.

There's nothing wrong with sending emails to sell products and services as long as you're not relying on that as your only method of making money.

Also read:
Autoresponder Copywriting
Email Autoresponder Sequence Secrets
Multi Step Marketing To Explode Your Sales
The Power Of A Sequence In Direct Mail And Email

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

The Power Of A Sequence In Direct Mail and Email

In this free video Dan Kennedy explains how he discovered the power of sending a sequence of 3 letters 15 days apart to make the maximum sales (this confession from a millionaire many times over may surprise you)...

Dan is so right about a sequence of emails increasing sales.

It becomes even more powerful when combined with a deadline.

One of the most effective email sequences I've tested is the 48 hour offer.

You send the first email telling your prospect they have just 48 hours to claim a special offer which might include a special price, special bonuses, payment plans etc etc.

Then you send a second email 24 hours later telling them they have only 24 hours left to claim their bonuses, special offer etc etc.

This is especially powerful if you know your email list checks their email once or more every day.

Every list and every niche is different.

If they check their email less frequently you may give them 7 days or 14 days and send out 3 emails over that time period.

But the 48 hour offer has brought the best result for me and many of my clients.

You can download and listen to Dan Kennedy's full, live Magnetic Marketing presentation describing his system adapted from the debt collection model here...
Dan Kennedy Magnetic Marketing Free

Also read:
Email Autoresponder Sequence Secrets
Multi Step Marketing To Explode Your Profits
Secrets To Opening A Sales Email

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Dan Kennedy Video On Testimonials

In this free video Dan Kennedy describes testimonials as the most powerful, the most useful and the most underused sales tool on earth...

One key reason testimonials are so powerful in a sales letter or sales presentation is because they help build believe in your prospect.

Think about it.

If you're buying a high priced product don't you ask the advice of friends, family and experts you know?

And if someone you know and trust enthusiastically recommends a particular product or business don't you take that recommendation seriously?

That's the power of testimonials.

And you can use that power in your sales letters online and offline.

A great example is for the exceptionally high converting sales letter for the report Offline Gold For The Online Marketer.

In this sales letter you see testimonials from credible people who've made $500, $1,000 or more...often in their first day...applying the methods explained in a report that costs less than 20 dollars.

Here's one example...

$1,500 First Time Out!

I have some fantastic news to report.

I went and talked to some business owners. Make that ONE business owner.

I hit it out of the park first time out.

Even before I had a chance to read your whole report. Even before I'd mined all the gold on its pages...

I went out and got my first $1,500 gig!

Saturday afternoon Los Angeles time just using your information I landed a $1,500 project. EASY!

This business model LITERALLY saved my ass! You da man!

Robbie Mescudi
Los Angeles, California


And there are many more powerful testimonials like these, many longer going into far more detail telling engaging exciting stories of real people like you and me making real money selling their internet marketing services to businesses in their local area.

That combines the power of testimonials with the amazing power of testimonials.

Also read:
What Is Social Proof And The Herding Instinct?
The Shocking Power Of Social Proof On Video
Testimonials In Sales Copy: How Do You Place Them For Maximum Sales
Why Is Story Telling So Effective?

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Dan Kennedy Video Guarantee

In this video you'll see a great example of a guarantee delivered from stage by marketing expert and legendary copywriter Dan Kennedy.

Dan offers a two part guarantee:

1. A 60 day unconditional money back guarantee.

2. A 12 month money back guarantee if you implement at least 3 things you learn and it doesn't make you back at least 10 times the price of the product.

Notice how he's transparent with his business figures.

He tells you only 6% of his clients ever ask for a guarantee and you have a 94% chance of getting real value, becoming a long term client, inner circle member etc etc.

Also notice the low key, fact based nature in Dan Kennedy's delivery of this guarantee (video runs for 2 minutes and 21 seconds)...

One of the biggest secrets to guarantees is that when you give a longer guarantee you often get LESS refunds.

And longer refunds usually bring in more sales because they build more trust.

Why do longer guarantees often result in less refunds?

If you only give your clients 2 weeks to get their money back when they buy from you they feel pressured to make an immediate decision..."should I ask for my money back now or keep this product?"

"I've got less than 14 days to make a decision."

If you give your prospect 3 months that takes a lot of the time pressure off.

And if you give them a year they feel no real time pressure.

They look at your product at their leisure and even if they don't like it often they'll just forget about it...knowing they have plenty of time to ask for a refund...and never get around to it.

Longer refunds are usually a better option for both your clients and your business.

Also read:
How To Grab Attention Without Over-Hyped Language
A Powerful $20 Million Low Key Sales Presentation
Low Key Copywriting Sells
Breaking Your Prospect's Sales Resistance

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Eugene Schwartz Headline Swipe File

Eugene Schwartz was one of the greatest copywriters who ever lived.

Many of the methods and strategies he pioneered writing copy for information products...books, seminars, courses etc are still used today.

Studying Eugene Schwartz' copy is a fantastic education.

And below I'm giving you a completely FREE pdf of 127 of his best headlines along with some fantastic copy tips.

This report and swipe file is written by Lawrence Bernstein an exceptional copywriter and like me a student of Eugene Schwartz and many other great copywriting masters.

Lawrence has granted me permission to give you this Eugene Schwartz headline swipe file completely free.

Just right click on the link below to download it...
Eugene Schwartz Headline Swipe File


Inside you'll find some true gems like these headlines:
How To Eat Your Way Out Of Fatigue
At Last! A Plastic Surgeon's Diet
Do You Have The Courage To Earn Half A Million Dollars A Year?
Are The Foods You Are Eating Today Starving Your Brain?
Is It Immoral To Make Money This Easily
Free! 30 Ingenious "Super Money-Makers" You Can Use Tomorrow!

Don't Pay One Penny Until This Course Turns You Into A Human Computer
How To Give Your Child The Top Grades In School He Deserves!
Use Your Newspaper To Boost Your Child's Grades
Now! The World's Greatest Minds Force Feed Their Knowledge Into Your Brain Automatically!

Will This Be The Most Explosive Turn Around In The History Of The Stock Market?
How To Defend Against The HUMAN PARASITES Who Want To Rule Your Life!
A Noted Physician says:
"You May Suffer From This SECRET SICKNESS That Makes Millions Of People Weak And Weary All Their Lives."
Weird New Sonic Lure Caught Fish Like Crazy!
The Sex Food So Potent Priests Were Forbidden To Eat It
71 Year Old Man Has Sexual Congress 5 Times A Day


If you can't get a good headline idea to swipe in this report there's just no marketing blood in you!

Also read:
41% Response From This Headline Secret
Headline Swipe File
Eugene Schwartz
Eugene Schwartz pdf

Headline Secrets
Poynter Eye Tracking And Headlines
4 Eyeball SUCKing Headline Secrets

Which Of These 2 Headlines Grabs You
Long Headlines Versus Short Headlines

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

A Powerful Offline Free Trial Offer

In the city where I live there's a very successful privately owned menswear store.

This store has been in business several decades and while he does have several staff the owner is still personally involved in running it and dealing with his clients.

Recently I was in this store and I overheard the owner talking to one of his male customers and his wife.

The gentleman was trying on shirts and saying "Julie's been telling me I have to come in and get some trendy shirts."

The store owners reply to this was pure gold so pay attention.

He said "Any time Julie wants to take half a dozen shirts home with her for you to try on she's very welcome."



Listening to a successful business owner who's been trading for longer than most internet marketers have been alive can give you some amazing gems.

This store owner knew his market.

He knew that most of his best clients weren't men but the WIVES of men.

In the city where I live most guys are happy to wonder around in shorts with the backsides falling out of them and shirts with grease stains and holes everywhere (I'm not joking. We're VERY laid back here in the tropics).

Astonishingly our wives and partners aren't so eager to embrace this laid back tropical look.

So we're constantly being dragged into one clothing store after another.

And most guys where I live really HATE trying on clothes.

We hate the embarrassing exercise of undressing then putting on the "latest fashion" and parading yourself in front of your spouse and a female sales assistant (with her vacant stares and empty assurances that the shirt you're trying on looks fantastic even though you're certain it would make even Brad Pitt look like an idiot).

And we hate even more that after this whole humiliating experience we know we're going to be out some serious money for clothing we're really only buying to keep a spouse happy.



Now let's compare that to my wife bringing home half a dozen shirts from the menswear store.

She says "When you get a chance you should try on these shirts Bruce at the menswear let me bring home for you."

I get to try on the shirts in the privacy of my bedroom.

I can show them to my wife without feeling like an idiot.

And I have all the time in the world. I'm at home. I don't need to make an appointment or get back to work or pick up the kids in 15 minutes.

I'm far more likely to fall in love with 3 or 4 shirts.

And the very savvy owner of that menswear store is far more likely to make a whole lot more money off me AND keep me as a loyal client for many years to come.



How does this relate to your business or the sales copy you're writing?

It's simple.

First the shirts are a "free trial" offer.

Offering free trials or samples is a very powerful way to overcome objections to buying. You bypass them altogether by just giving your prospect free use of the product for a defined period of time.

Car salesmen sometimes use this technique.

They let you try out a new car for a week to see if it's right for you.

After a week of driving around in "your" new car you get attached to it's features and benefits.

You really don't want to go back to your old worn out car.

Obviously you want to prequalify prospects if you're giving expensive test samples like a new car or half a dozen shirts worth over $500.



You may have heard of the 80/20 rule of business where 80% of your profits come from just 20% of your clients.

Being aware of who your best clients are (and who you can trust) and providing them with special trials and offers like the "trial shirt" offer or the "trial car" offer can multiply your profits fast.



But even more important than the trial offer is the deep understanding that went behind the offer.

The owner of this menswear store had thought through who his prospects were, what their buying experience was like, how they felt during that whole experience...

And he found a way to make that whole experience far more pleasant and enjoyable for everyone involved.

The wife gets to shop in his store and pick the clothes she thinks will work for her husband. I know it's a cliche but women love shopping.

The husband gets to try on the clothes in the comfort of his own home.

And there's no risk for them. If they don't like the clothes the wife just drops them back into the store.



The questions you want to ask yourself: "What is my prospect's experience like buying my product or service?"

"What can I do to improve that experience?"

"What can I do to make that whole buying experience a pleasure instead of an ordeal?"

"How can I make it dead easy for my prospect to make that critical buying decision?"

The answers to these questions can give you valuable ideas you can test to improve the way you deal with prospects and clients.

This blog post is part of the powerful Offline Gold Offers Unleashed report which you can claim FREE when you purchase your Offers Unleashed package.

Also read:
The Secret Of Assigning Ownership
How To Get Into The Mind Of Your Prospect
How To Avoid Going Broke In Business

From Offline Store Front To Online Gold
Free Hugs: Is "Free" Killing Your Sales?
Powerful Emotional Triggers

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Ryan Deiss Wholesale Traffic System

Should you "save money" by paying "pennies" for overseas copywriters?

Recently Ryan Deiss released an excellent report where he explains how to sell low priced reports to generate a list using pay per click advertising.

He calls this method creating a series of "Self Liquidating Offers".

Put simply "self-liquidating" means each report pays for its own advertising and you get to keep the profits from immediate upsells, back end sales and the email list of buyers you create.

The main thrust of this "self liquidating offers" system is to have multiple reports and multiple sales pages for those reports all designed for a specific set of keywords you're bidding on.

This report is a lead in to Ryan Deiss' Wholesale Traffic System.

There was one comment in the report that struck a nerve with some professional copywriters.

Ryan explained how a pay per click expert he was working with and learning from, Mr X, "paid overseas copywriters pennies to write the sales letters for these products".

My response to this strategy as a professional copywriter...



I think you get what you pay for.

If you hire someone whose second language is English and you pay "pennies" for a sales letter you are simply throwing money away.

I can see some logic in doing this to begin with AS A TEST in the system Ryan is talking about.

He's driving traffic through pay per click to multiple niched sales letters selling multiple niched reports.

But once you know you have good traffic and it will convert you should hire a skilled copywriter to double or triple your conversion with excellent copy.

Think about it...



If a sales letter makes you just $60 in sales every day that's $21,900 in sales a year.

A good copywriter will get you 2-20 times the response of a poor copywriter who charges "pennies" (that's without taking into account the other valuable advice you get from a skilled copywriter).

But lets be conservative and say a good copywriter just doubles your conversion over your cheap copywriter.

That's an extra $21,900 in sales a year.

And since in this case we're talking about digitally delivered reports the nett profit just on those sales will be $20,000.

Then you get all those extra high quality leads (paying clients), the immediate backend sales from upsells and long term back end sales.

According to a recent survey the average online copywriter is charging US$2,500 to $3,500 for a short online sales letter.

Wouldn't it be worth paying $2,500 to make an extra $20,000+ a year?



Just in case you're wondering what kind of conversion is possible with low priced reports if you use exceptional online sales copy.

Ryan talks about selling reports for $5 to $10 and getting a 2.5% to 11% conversion.

I recently released two reports for $19.99:

Report one had a statistically significant conversion of 35%. (Okay I admit it. That's the highest response rate I've ever got for an online sales letter).

Report two had a statistically significant conversion of 15%.

So double the price and several times the response rate.

I've repeatedly had response rates in the past for reports in the $10-$20 range around the 20% mark.

Good copy pays.

Also read:
Copywriting Prices
Is Good Sales Copy Worth $5,000 Or More?
Free Report Or Paid Report As A Lead Generator

50 Times The Profits Niche Marketing
The Biggest Reason Most Copywriters Will Never Make Money
How To Make A Great Living As A Writer Fast

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

How To Make A Great Living As A Writer Fast

On this page I'll reveal the fastest way I know to make an exceptional income as a writer and I'll give you completely free access to a full 48 page report and a 68 minute audio to help you implement this method.

If you're a writer trying to make a living out of your words you know how hard it can be.

I understand where you're coming from. For years I struggled to make money out of this writing gig.

I got paid anywhere from $20 to $500 to write articles.

I had a syndicated column where I was paid my multiple newspapers for the same article.

I wrote books...some published...many unpublished.

I tried fiction, non fiction, business writing, health writing. I did press releases. The list goes on an on.

Trying to make good money is very, very hard as a writer. Competition is fierce and the pay is usually very low.

I know authors who've sold over one million books who still get by on a fairly modest lifestyle compared to many of my business friends.

The dream of the rich author for the average writer is just that...a dream.



But before you get disheartened there are ways to make excellent money out of your writing skills if you can just break out of the mindset of trying to be paid for writing.

Here's what I would do if I was starting out today as a writer and I wanted to make a living out of my craft within 3-6 months or less:

1. Learn how to get a website online.

This is easier today than at any time in history. All you need is a web host and free website editing software like NVU.


2. Learn how to set up an email autoresponder with a service like Aweber.

You want to learn how to morally and ethically capture email addresses and follow up with those email addresses automatically with a series of emails.

Also fairly simple. There's a learning curve but Aweber has step by step videos and great support from real, live people if you have any problems.


3. Learn about how to increase the profits in an offline business with online marketing.

I strongly suggest you read anything from marketing masters Jay Abraham and Dan Kennedy to ground yourself in OFFLINE marketing fundamentals.

And devour the ebook Online Gold For The Offline Business which is specifically written to give you a whole range of strategies for combining online AND offline marketing.


4. Approach brick and mortar businesses in your local area and have a casual conversation with them about their online marketing.

Ask them what they're doing and whether they have a website, whether they follow up with their prospects and clients using email etc etc.

I explain how to do this step by step in the report Offline Gold For The Online Marketer.

What you'll find is many of these businesses are very eager to have someone create a website for them or improve their website to make more sales.

Many will also be interested in any system you can devise to help them follow up with their clients by email.

And they'll listen to any suggestions you have to improve their marketing online and offline.


Even if you just master setting up an autoresponder series of emails you could follow the directions in the report From Offline Store Front To Online Gold and help brick and mortar businesses turn their foot traffic into a long term online income.



Here's the good news.

By changing your title from "professional writer" to "online marketing consultant" you can charge business owners in your local area from $500 to $1,500+ often the first time you talk to them.

And most of the work you do will be writing.

Writing the copy for websites, writing email copy, writing lead generating white papers and reports etc etc.

Sure this plan won't suit everybody but if you like the idea of helping small business owners you can get started now and within a few months or as soon as a few days you can be making a great living.

Best of all you don't need to spend a cent to do it.

You can learn all the skills I've listed above online completely free.

You can even get started without buying any of my reports about how to use this Offline Gold strategy.

Just left click on this link and read a full 48 page Offline Gold report completely FREE (your pdf report will open in a new browser window)...
Offline Gold Lost Forum Thread(pdf)



You can also go to this page and in exchange for your name and email address I will GIVE you a full 68 minute audio on how to make a living talking to business owners in your local area about their online marketing.

This 68 minute Offline Gold audio is 100% FREE (and I reveal some genuine secrets. I could easily sell this recording for $60 or more)...
FREE 68 Minute Offline Gold Audio

IMPORTANT: Left click on the link above. The page opens in a new browser window. You enter your name and email address and the download link for your audio will be emailed to you. You'll also be offered a chance to purchase the groundbreaking report Offline Gold For The Online Marketer at a reduced price after you enter your contact details.



Why would I GIVE you a valuable 48 page Offline Gold report and a valuable 68 minute Offline Gold audio completely free?

It's simple.

I know if this Offline Gold strategy really is right for you you'll see the quality of the information I share and you'll be back to buy my other Offline Gold reports and products:
Offline Gold For The Online Marketer
Online Gold For The Offline Business
From Offline Store Front To Online Gold
FREE Offline Gold 68 Minute Audio
FREE Offline Gold Lost Forum Thread(pdf)

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client