Dan Kennedy Video Guarantee
In this video you'll see a great example of a guarantee delivered from stage by marketing expert and legendary copywriter Dan Kennedy.
Dan offers a two part guarantee:
1. A 60 day unconditional money back guarantee.
2. A 12 month money back guarantee if you implement at least 3 things you learn and it doesn't make you back at least 10 times the price of the product.
Notice how he's transparent with his business figures.
He tells you only 6% of his clients ever ask for a guarantee and you have a 94% chance of getting real value, becoming a long term client, inner circle member etc etc.
Also notice the low key, fact based nature in Dan Kennedy's delivery of this guarantee (video runs for 2 minutes and 21 seconds)...
One of the biggest secrets to guarantees is that when you give a longer guarantee you often get LESS refunds.
And longer refunds usually bring in more sales because they build more trust.
Why do longer guarantees often result in less refunds?
If you only give your clients 2 weeks to get their money back when they buy from you they feel pressured to make an immediate decision..."should I ask for my money back now or keep this product?"
"I've got less than 14 days to make a decision."
If you give your prospect 3 months that takes a lot of the time pressure off.
And if you give them a year they feel no real time pressure.
They look at your product at their leisure and even if they don't like it often they'll just forget about it...knowing they have plenty of time to ask for a refund...and never get around to it.
Longer refunds are usually a better option for both your clients and your business.
Also read:
How To Grab Attention Without Over-Hyped Language
A Powerful $20 Million Low Key Sales Presentation
Low Key Copywriting Sells
Breaking Your Prospect's Sales Resistance
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
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$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
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Make My Website Sell: FREE 11 Minute Video
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By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client
Dan offers a two part guarantee:
1. A 60 day unconditional money back guarantee.
2. A 12 month money back guarantee if you implement at least 3 things you learn and it doesn't make you back at least 10 times the price of the product.
Notice how he's transparent with his business figures.
He tells you only 6% of his clients ever ask for a guarantee and you have a 94% chance of getting real value, becoming a long term client, inner circle member etc etc.
Also notice the low key, fact based nature in Dan Kennedy's delivery of this guarantee (video runs for 2 minutes and 21 seconds)...
One of the biggest secrets to guarantees is that when you give a longer guarantee you often get LESS refunds.
And longer refunds usually bring in more sales because they build more trust.
Why do longer guarantees often result in less refunds?
If you only give your clients 2 weeks to get their money back when they buy from you they feel pressured to make an immediate decision..."should I ask for my money back now or keep this product?"
"I've got less than 14 days to make a decision."
If you give your prospect 3 months that takes a lot of the time pressure off.
And if you give them a year they feel no real time pressure.
They look at your product at their leisure and even if they don't like it often they'll just forget about it...knowing they have plenty of time to ask for a refund...and never get around to it.
Longer refunds are usually a better option for both your clients and your business.
Also read:
How To Grab Attention Without Over-Hyped Language
A Powerful $20 Million Low Key Sales Presentation
Low Key Copywriting Sells
Breaking Your Prospect's Sales Resistance
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client