Deadlines And Using Urgency To Sell

In this free video master copywriter Dan Kennedy talks about why it's essential to use deadlines, penalties for not meeting deadlines and incentives for meeting deadlines to create a sense of urgency...

Remember we all procrastinate and we can be very slow at making a buying decision.

How many times have you read a sales letter and thought "This is great I should buy this!"

But for some reason you don't order immediately.

Then a few hours later or the next day you're thinking "I wonder if I should buy this" and the doubts begin to come in.

"Is it really worth it? Will I use it?"

And a day or two later you've completely forgotten about it. No sale.

Here's the vital point.

In many cases the product you were thinking of buying may have been genuinely useful to you and if the marketer selling it was smart enough to give you a real incentive with a deadline to buy now your chance of acting immediately would have shot up.

If your product or service is genuinely going to help your prospect you need to give them a compelling reason to act right now.

One of my most successful marketing strategies online has been the 48 hour offer.

You offer a special deal to your prospects and clients that expires in 48 hours.

And you email them 2 or 3 times in that 48 hour period to make the offer and let them now they must act NOW to claim it.

Deadlines like this can dramatically increase response rates.

Also read:
The Power Of A Sequence In Direct Mail And Email
Copywriting Call To Action
Gary Halbert Video: Can This Call To Action Triple Your Online Orders?

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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