Copywriting Call To Action

Copywriting - The Call To Action

A call to action (or multiple calls to action) is vital for powerful copy.

And it goes WAY beyond just making more sales...

Let's assume you have a great product or service.

Let's assume your prospects lives will be measurably ehanced if they buy your product or service.

You are doing your prospects a tremendous disservice if you don't get them to act NOW.

Right now.

Not when they feel like it - NOW.

If your daughter was riding a tricycle across the street and a truck was coming would you say - "You know darling it'd be better and safer if you got off the street - if you feel like it. If not, no rush."

Crap you would.

You'd yell "Get off the road NOW" and if necessary physically grab your daughter and pull her off the road.

There are negative consequences for your prospects if you don't get them to act NOW.

Don't be embarrassed for a second to use the language you need to use to get your prospect to TAKE ACTION immediately.

Also read...
Bruce Barton's Original Wall Street Journal Letter
Multiply The Impact Of Your Sales Message
Gary Halbert Video: Triple Your Online Orders
Sales Letter Format

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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