Dan Kennedy Video On Testimonials

In this free video Dan Kennedy describes testimonials as the most powerful, the most useful and the most underused sales tool on earth...

One key reason testimonials are so powerful in a sales letter or sales presentation is because they help build believe in your prospect.

Think about it.

If you're buying a high priced product don't you ask the advice of friends, family and experts you know?

And if someone you know and trust enthusiastically recommends a particular product or business don't you take that recommendation seriously?

That's the power of testimonials.

And you can use that power in your sales letters online and offline.

A great example is for the exceptionally high converting sales letter for the report Offline Gold For The Online Marketer.

In this sales letter you see testimonials from credible people who've made $500, $1,000 or more...often in their first day...applying the methods explained in a report that costs less than 20 dollars.

Here's one example...

$1,500 First Time Out!

I have some fantastic news to report.

I went and talked to some business owners. Make that ONE business owner.

I hit it out of the park first time out.

Even before I had a chance to read your whole report. Even before I'd mined all the gold on its pages...

I went out and got my first $1,500 gig!

Saturday afternoon Los Angeles time just using your information I landed a $1,500 project. EASY!

This business model LITERALLY saved my ass! You da man!

Robbie Mescudi
Los Angeles, California

And there are many more powerful testimonials like these, many longer going into far more detail telling engaging exciting stories of real people like you and me making real money selling their internet marketing services to businesses in their local area.

That combines the power of testimonials with the amazing power of testimonials.

Also read:
What Is Social Proof And The Herding Instinct?
The Shocking Power Of Social Proof On Video
Testimonials In Sales Copy: How Do You Place Them For Maximum Sales
Why Is Story Telling So Effective?

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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