When Should You Use Email?
In this video marketing master Dan Kennedy points out the limits of email...spam issues, emails not being delivered, emails being deleted and compares sending a promotion by email to sending an offline mailing by bulk mail...
Obviously email is a hugely powerful marketing tool but Dan makes some very important points that raise the issue "When should you use email for marketing?"
Here are some guidelines that may help:
1. Use email when you're selling products where the price is so low other marketing methods like direct mail fail to return a profit.
In this situation you may also want to look at the possibility of devising a package, bundle or membership plan that allows you to charge a more substantial sum of money upfront.
2. Use email as an integrated part of your marketing strategy combining it with direct mail, telemarketing, fax marketing, postcard marketing etc etc.
Email is especially useful for delivering information quickly and frequently at no cost.
On the other hand it usually has a very poor conversion rate compared to direct mail and telemarketing.
Incidentally if you have a prior relationship with your client telemarketing often has an exceptionally high response rate.
You can use the unique power of email to deliver information quickly and frequently to pre-educate clients before you contact them by mail or telephone.
Emails that include or lead to high quality information targeted to your prospects can help build your credibility and trust with clients and prospects.
3. When it's profitable.
There's nothing wrong with sending emails to sell products and services as long as you're not relying on that as your only method of making money.
Also read:
Autoresponder Copywriting
Email Autoresponder Sequence Secrets
Multi Step Marketing To Explode Your Sales
The Power Of A Sequence In Direct Mail And Email
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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Obviously email is a hugely powerful marketing tool but Dan makes some very important points that raise the issue "When should you use email for marketing?"
Here are some guidelines that may help:
1. Use email when you're selling products where the price is so low other marketing methods like direct mail fail to return a profit.
In this situation you may also want to look at the possibility of devising a package, bundle or membership plan that allows you to charge a more substantial sum of money upfront.
2. Use email as an integrated part of your marketing strategy combining it with direct mail, telemarketing, fax marketing, postcard marketing etc etc.
Email is especially useful for delivering information quickly and frequently at no cost.
On the other hand it usually has a very poor conversion rate compared to direct mail and telemarketing.
Incidentally if you have a prior relationship with your client telemarketing often has an exceptionally high response rate.
You can use the unique power of email to deliver information quickly and frequently to pre-educate clients before you contact them by mail or telephone.
Emails that include or lead to high quality information targeted to your prospects can help build your credibility and trust with clients and prospects.
3. When it's profitable.
There's nothing wrong with sending emails to sell products and services as long as you're not relying on that as your only method of making money.
Also read:
Autoresponder Copywriting
Email Autoresponder Sequence Secrets
Multi Step Marketing To Explode Your Sales
The Power Of A Sequence In Direct Mail And Email
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client