A Powerful $20 Million Low Key Sales Presentation

The video below is an excellent example of a low key sales presentation that worked to secure $20 million dollars in funding from the US government (6 minutes 50 seconds)...

As a copywriter you can learn a lot from this presentation.

First of all the speaker is obviously 100% genuine about what he says.

He believes in it and is 100% committed to it.

Second he uses one of the most powerful principles out of Dale Carnegie's book How To Win Friends and Influence People (highly recommended reading for copywriters).

He "Makes An Appeal Everybody Likes" by appealing to the nobler motives.

J Pierpont Morgan observed that a man usually has 2 reasons for doing something: one that sounds good and a real reason.

The man himself will think of the real reason, Morgan said. You don't have to emphasise that.

But all of us, being idealists at heart, like to think of the motives that sound good.

So to persuade people appeal to their nobler motives.

Finally this presentation finishes with a simple poem that demonstrates in an emotive way the value of what the speaker is selling.

If you're learning to write copy for video, radio or live sales presentations don't underestimate the power of an emotion tugging poem or prose.

I've used this method many times and many of the world's great speakers use it.

Kindest regards,
Andrew Cavanagh

P.S. Also read...
Low Key Copywriting Sells
How To Grab Attention Without Over Hyped Language
Is This Copywriting Mistake Killing Your Sales?
The One Book You Must Read To Be A Great Copywriter
Copywriting and Online Video
YouTube Marketing

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