Which Of These 2 Headlines Grabs You...?
Here's an interesting question about headlines from leading internet marketer Dr Mani Sivasubramanian...
He asks "Which of these 2 headlines grabs you?"
"It's All A Lie" or
"We Are Being Lied To"
My simple answer is I think you could create a FAR more powerful headline if you were more specific.
eg. SEO Lies!
Google Adword Lies
Copywriting Lies!
Dirty Rotten Internet Marketing Liars!
Also you MAY increase credibility by asking a question...
"Are We Being Lied To...?"
"Is It All A Lie...?"
"Are These SEO Lies...?"
This is more low key and believable and it also draws your reader into your copy in the same way that...
"Are You Making These Mistakes In English...?"
proved to be many times more effective as a headline than
"The Most Common Mistakes In English"
You could be on the right track with the short interruption type prehead.
These short preheads may get a slightly higher response...
Long Headlines vs Short Headlines
Also online the first 3 or 4 words are absolutely crucial in your headline...
4 Eyeball sucking headline secrets
Kindest regards,
Andrew Cavangh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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He asks "Which of these 2 headlines grabs you?"
"It's All A Lie" or
"We Are Being Lied To"
My simple answer is I think you could create a FAR more powerful headline if you were more specific.
eg. SEO Lies!
Google Adword Lies
Copywriting Lies!
Dirty Rotten Internet Marketing Liars!
Also you MAY increase credibility by asking a question...
"Are We Being Lied To...?"
"Is It All A Lie...?"
"Are These SEO Lies...?"
This is more low key and believable and it also draws your reader into your copy in the same way that...
"Are You Making These Mistakes In English...?"
proved to be many times more effective as a headline than
"The Most Common Mistakes In English"
You could be on the right track with the short interruption type prehead.
These short preheads may get a slightly higher response...
Long Headlines vs Short Headlines
Also online the first 3 or 4 words are absolutely crucial in your headline...
4 Eyeball sucking headline secrets
Kindest regards,
Andrew Cavangh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client