Lazy Mans Way To Riches

The Lazy Mans Way To Riches was a book written by Joe Karbo in the seventies that made him millions of dollars...mainly through sales from magazine and newspaper ads.

In the book Joe teaches many grass roots direct mail selling techniques.

One notable fan of The Lazy Man's Way To Riches is Jay of the world's leading marketing consultants.

As a copywriter you can learn more by studying Joe Karbo's classic million dollar ad...

"The Lazy Man's Way To Riches"

'Most People Are Too Busy Earning A Living To Make Any Money'

"I used to work hard. The 16-hour days. The 7-day weeks."

"But I didn't start making big money until I did less-a lot less."

This is a fantastic opening that runs contrary to what you hear about "working hard to make money" and the intrigue draws you in.

You can see the whole ad on this page at Michael Senoff's site...

You may have to sign up for free membership to see the ad.

Here is a picture of the opening of the ad...

Notice how Joe disarms you with this ad.

He tells you he's going to ask you to pay 10 dollars for something that cost him "no more than 50 cents".

Then he sells his 31 day free trial...he won't even cash your check till 31 days AFTER you receive the book.

And he guarantees that the book is worth at least 100 times what you pay for it or your uncashed check or money order will be sent back to you by return mail.

And that's just the opening of this amazing sales copy!

These days it is nearly impossible to make money from one step marketing this way...usually you have to go through a process where you send a free report, break even or lose money on the front end then make money from the back end sales to the list you create.

But Joe Karbo's Lazy Man's Way To Riches ad is still well worth studying.

For years Joe tried unsuccessfully to beat this original ad that took him just a couple of hours to write.

This is a proven ad.

For more swipes of the most successful ads in history see...
Eugene Schwartz pdf
Gary Halbert Dollar Bill Letter
Famous Dollar Bill Sales Letter

Lazy Man's Way To Riches

Claude Hopkins Schlitz Beer Ad
Headline Swipe File

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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