Sales Copy Shortcut: Write Your Bullets First

Here's a great shortcut that will help you prepare to write the meat of your sales copy while pre-writing a large portion of your copy.

It works especially well if you're writing copy for an information product.

Here's the secret...

Before you do anything else when you're writing copy for an ebook or audio or video go through the whole program and write bullets as you go.

The secret to writing great bullets is to look for specific information...names, numbers, locations, famous people and of course benefits to your prospect.

By going through a full information product this way you're educating yourself on the value of the product, its specific benefits and it gives you a whole pile of content you can use directly in your sales letter.

Once you have your bullets written the next step is to talk to some real live prospects and see which of the bullets and main points you've internalized are hot buttons.

You want to see what approaches actually sell a real live prospect.

For more on this read:
How to Research Your Sales Letters
How to get into the mind of your prospects
and listen to the latter half of the free audio
How To Find A Hungry Market Online

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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