How Do You Research Your Sales Letters?
How Do You Research Your Sales Letters...?
Before I ever consider writing a sales letter I want to know there's a hungry market there who will buy the product.
From there my first research is getting to know my prospect.
Who are they?
How old?
What kind of problems do they have?
What are their deepest fears and desires?
What have they bought recently?
Why did they buy it?
What did they like about the sales process?
What did they dislike about the sales process?
You can get all this information by calling half a dozen prospects on the telephone or by talking to them in person.
I also research the product (usually information products).
I'll read every written word in the product and listen to every minute of every audio.
(I write bullets as I go).
Often I'll start talking to prospects and trying to sell them on buying this product as I'm learning about it.
What I'm looking for is the way to express benefits in the products that gets people's attention.
What makes them stop and say "Really...how does that work?" or
"Really...how much does it cost?" or
"Wow...that's what I need!" or something along those lines.
Once I can talk to a real live prospect and have them begging to buy the product from me I know I've done enough basic research to write the sales letter.
Also read:
How to get into the mind of your prospects
J Walter Thompson Knowing Your Prospect
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
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By Selling A 30 Page Report For $7
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Before I ever consider writing a sales letter I want to know there's a hungry market there who will buy the product.
From there my first research is getting to know my prospect.
Who are they?
How old?
What kind of problems do they have?
What are their deepest fears and desires?
What have they bought recently?
Why did they buy it?
What did they like about the sales process?
What did they dislike about the sales process?
You can get all this information by calling half a dozen prospects on the telephone or by talking to them in person.
I also research the product (usually information products).
I'll read every written word in the product and listen to every minute of every audio.
(I write bullets as I go).
Often I'll start talking to prospects and trying to sell them on buying this product as I'm learning about it.
What I'm looking for is the way to express benefits in the products that gets people's attention.
What makes them stop and say "Really...how does that work?" or
"Really...how much does it cost?" or
"Wow...that's what I need!" or something along those lines.
Once I can talk to a real live prospect and have them begging to buy the product from me I know I've done enough basic research to write the sales letter.
Also read:
How to get into the mind of your prospects
J Walter Thompson Knowing Your Prospect
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client