Ted Nicholas Famous Letters
I was just going through one of my swipe files and came across a couple of wonderful famous sales letters from the legendary Ted Nicholas.
If you don't know who he is (shame on you if you're a copywriter) Ted Nicholas has sold over $400 million dollars in products...mainly through direct response advertising.
And mainly selling information products.
Here are a couple of headlines from his ads for a Public Speaking course...
"How To Get Enthusiastic Applause -- Even A Standing Ovation -- Every Time You Speak!"
and
"Catapult Yourself To The Top - Become An Electrifying Public Speaker!"
But what I really love about both these HUGELY PROFITABLE ads is their opening lines.
The first ad opens with...
"Picture yourself enjoying the smiles and the pleased look of excitement on the faces of your audience. When you finish speaking you receive thunderous applause. Several in the audience stand. And then the entire crowd rises spontaneously to give you a standing ovation!"
Now THAT'S painting a picture that appeals to your prospect.
Brilliant "future pacing"...helping your prospect see the fantastic benefits he'll get when he uses your product.
And the opening for the second ad is just as brilliant...
"It's the call from hell: Your boss is on the line asking you to make a speech at an important business meeting. Here's your chance to shine and boost your career trajectory. But all you can think about is "crash and burn."
That's painting a picture too.
But this time Ted Nicholas is playing on the tremendous fear the average person has of public speaking.
That opening sentence reminds me of Drew Kaplan who wrote the copy for his DAK catalogue.
He would often open with VERY short sentences similar to "It's the call from hell:"
The advantage of short pithy sentences in your opening is that they're easy to read and your prospect is more likely to get drawn into your copy.
You can read more about the power of opening lines in sales copy here...
Opening Lines In Sales Copy
and here...
Story Telling In Sales Copy
And in this post...
This Opening Line Sold Over $2 MILLION
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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If you don't know who he is (shame on you if you're a copywriter) Ted Nicholas has sold over $400 million dollars in products...mainly through direct response advertising.
And mainly selling information products.
Here are a couple of headlines from his ads for a Public Speaking course...
"How To Get Enthusiastic Applause -- Even A Standing Ovation -- Every Time You Speak!"
and
"Catapult Yourself To The Top - Become An Electrifying Public Speaker!"
But what I really love about both these HUGELY PROFITABLE ads is their opening lines.
The first ad opens with...
"Picture yourself enjoying the smiles and the pleased look of excitement on the faces of your audience. When you finish speaking you receive thunderous applause. Several in the audience stand. And then the entire crowd rises spontaneously to give you a standing ovation!"
Now THAT'S painting a picture that appeals to your prospect.
Brilliant "future pacing"...helping your prospect see the fantastic benefits he'll get when he uses your product.
And the opening for the second ad is just as brilliant...
"It's the call from hell: Your boss is on the line asking you to make a speech at an important business meeting. Here's your chance to shine and boost your career trajectory. But all you can think about is "crash and burn."
That's painting a picture too.
But this time Ted Nicholas is playing on the tremendous fear the average person has of public speaking.
That opening sentence reminds me of Drew Kaplan who wrote the copy for his DAK catalogue.
He would often open with VERY short sentences similar to "It's the call from hell:"
The advantage of short pithy sentences in your opening is that they're easy to read and your prospect is more likely to get drawn into your copy.
You can read more about the power of opening lines in sales copy here...
Opening Lines In Sales Copy
and here...
Story Telling In Sales Copy
And in this post...
This Opening Line Sold Over $2 MILLION
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client