Copywriting Fundamentals

What are the key copywriting fundamentals if you want to create sales copy that sells?

1. Sales skill.

Many aspiring online copywriters just don't have any 1-on-1 sales experience and it shows in their copy.

Understanding what it takes to sell a product or service to someone...what the process is selling is a progression...these are all HUGE keys to writing powerful, effective sales copy.

Sales copy is salesmanship in print.

So if you want to master copywriting you must master copywriting fundamental number one...selling.

I would recommend that you get some one on one selling experience and that you repeatedly read the great book How To Win Friends And Influence People....
The One Book You Must Read To Be A Great Copywriter

2. Marketing skill

If you're a smart marketer you'll make your clients many times the income just by seeing opportunities and openings that they've missed.

And when your clients make more money they'll happily hire you over and over and happily pay you more.

Also getting good paying copywriting clients for yourself is heavily dependent on your marketing ability.

I strongly recommend you study the work of Jay Abraham. Here is a $295 Jay Abraham report you can download completely FREE to get you started...
Jay Abraham pdf FREE

3. Writing skill.

It might sound a bit out of fashion to suggest you need to be a good writer to be a good copywriter but of all the weaknesses I see in online sales copy this is the most obvious.

You need to hone your writing skill and if you don't have any writing talent then find another profession!

Use specific popular authors...listen to great popular movies.

Study what the writers are doing in these different media.

Study cliches and opening lines in novels and most of all study successful sales copy.

See how the great writers are using language as a tool to persuade, learn from it and improve on it.

Then you'll gain mastery of the copywriting fundamentals.

Also read...
Making Money As A New Copywriter
3 Powerful Secrets Of Online Copy FREE Report
How To Write Great Sales Copy FAST
Opening Lines In Sales Copy
Secrets To Story Telling That Multiplies Your Sales

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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