Opening Lines In Sales Copy

Writing a great opening line can massively increase your response rate.

Most people know that headlines are important but every word and image that appears in that first screen shot or on that first page of your copy is absolutely vital.

Recently I rewrote a sales page for online split testing software guru Frank Bauer.

The rewrite increased the response by around 100%.

Then we started split testing a few other changes.

When we changed the opening line the response jumped by another 95%.

Never underestimate the power of an opening line.

Here's an opening line from a novel that kind of gets your attention...

"Long ago, shortly after my mother's blood was sluiced from the streets of Changeover and her body was burned upon a funeral pyre, I suffered what the experts called a 'breakdown.' That seems to be a woefully inadequate word to me."

Then in the same gruesome tone here's a great opener by brilliant copywriter Brian Keith Voiles where he talked about his surgery for a brain tumour...

"They Cut Across the Top of My Head From Ear to Ear, Peeled My Face. I thought I Had Died When I Saw Myself In the Mirror.."

When you read an opening line like that it forces you to keep reading.

I talk more about opening lines in this post...
Secrets To Story Telling That Multiplies Your Sales

And in this post...
This Opening Line Sold Over $2 MILLION

And also this fabulous post...
Ted Nicholas Famous Letters

In sales copy it pays to write the most compelling intriguing opening line you can devise.

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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