The one book you must read to be a great copywriter...

Probably the most important book you could ever read to sell more effectively and write copy more effectively is "How to Win Friends and Influence People".

The great copywriter Eugene Schwartz said...
"You must read Dale Carnegie's How To Win Friends And Influence People again.

"That book is one of the greatest books ever written and everybody should read it every 2 or 3 years."

In a recent interview the world's most "ripped off" copywriter John Carlton said "How To Win Friends and Influence People is the salesman's bible.

"Anyone who hasn't read Dale Carnegie's How To Win Friends and Influence People - you need to do that right away!"

Selling in person or in print is all about understanding human nature and How To Win Friends And Influence People is still one of the best books ever written to help you understand human nature and work with it when you're trying to persuade people.

Many, many years ago I went to a business seminar where the speaker asked everybody who'd read Dale Carnegie's book to stand up.

Then he asked them to sit down if they'd read it just once, twice, three times, on and on he went.

When he got to six times I noticed the people left standing were all visibly wealthy (I knew a few and had a fair idea of how much money they were making).

It's the kind of book you need to read over and over and apply to really grasp the fundamentals but when you do it can change everything.

Also read...
3 Powerful Secrets Of Online Copy FREE Report
How To Write Great Sales Copy FAST
Sales Letter Format
Copywriting Driving You Crazy?

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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