Multi-Step Marketing To Explode Your Profits
You can learn a lot about marketing from latin dancing.
In fact you can learn the biggest secret to exploding your profits in nearly any market.
I do a little latin dancing.
That's how I met my beatiful fiancee Pamela - a real live rocket scientist.
Here's a photo of us in Breckenridge Colorado...
She must be the most stunning rocket scientist in history.
No wonder Columbia crashed.
(Just kidding - she had nothing to do with that particular space shuttle. The space shuttle she worked with came home just fine.)
You can see why I get distracted so easily.
Now where was I?
Oh yeh. How latin dancing can explode your marketing profits...
In salsa dancing there are 6 steps in the basic movement (3 forward, 3 back).
In cha cha there are 10.
When you learn to dance you quickly learn that there are a series of steps required to do a movement properly.
It's the same with marketing.
People go through a process before they buy and generally speaking the process is longer the higher the price of the product or service.
Most people will take a lot longer to buy a house than a bag of apples for example.
One study showed that most people buy AFTER the sixth contact from a sales person.
Understanding this will help you create the multiple steps you need in your marketing to take your prospects from A-Z step by step.
Also in dancing your moves are fluid - they flow with the music and your partner.
And that's how your marketing should be - each step should flow with your prospect, where they're at and their needs and desires.
So look at what key information your prospect needs to make a buying decision and then create ways of getting that information to them at key times.
Online email autoresponders leading to short reports, audio and video are very powerful.
Offline you can experiment with postcards, phone calls, reports sent by snail mail, audio CDs, DVDs - this list is endless.
Most important is to constantly analyze and improve on the way you help your prospects step by step to understand exactly how and why it will benefit them to do business with you.
Also read...
Autoresponder Copywriting
Email Marketing - Quality List Versus Quantity
Copywriting To Capture Emails
Opening A Sales Email
3 Powerful Secrets Of Online Copy FREE Report
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
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$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
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eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
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$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
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In fact you can learn the biggest secret to exploding your profits in nearly any market.
I do a little latin dancing.
That's how I met my beatiful fiancee Pamela - a real live rocket scientist.
Here's a photo of us in Breckenridge Colorado...
She must be the most stunning rocket scientist in history.
No wonder Columbia crashed.
(Just kidding - she had nothing to do with that particular space shuttle. The space shuttle she worked with came home just fine.)
You can see why I get distracted so easily.
Now where was I?
Oh yeh. How latin dancing can explode your marketing profits...
In salsa dancing there are 6 steps in the basic movement (3 forward, 3 back).
In cha cha there are 10.
When you learn to dance you quickly learn that there are a series of steps required to do a movement properly.
It's the same with marketing.
People go through a process before they buy and generally speaking the process is longer the higher the price of the product or service.
Most people will take a lot longer to buy a house than a bag of apples for example.
One study showed that most people buy AFTER the sixth contact from a sales person.
Understanding this will help you create the multiple steps you need in your marketing to take your prospects from A-Z step by step.
Also in dancing your moves are fluid - they flow with the music and your partner.
And that's how your marketing should be - each step should flow with your prospect, where they're at and their needs and desires.
So look at what key information your prospect needs to make a buying decision and then create ways of getting that information to them at key times.
Online email autoresponders leading to short reports, audio and video are very powerful.
Offline you can experiment with postcards, phone calls, reports sent by snail mail, audio CDs, DVDs - this list is endless.
Most important is to constantly analyze and improve on the way you help your prospects step by step to understand exactly how and why it will benefit them to do business with you.
Also read...
Autoresponder Copywriting
Email Marketing - Quality List Versus Quantity
Copywriting To Capture Emails
Opening A Sales Email
3 Powerful Secrets Of Online Copy FREE Report
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client