Multi-Step Marketing To Explode Your Profits

You can learn a lot about marketing from latin dancing.

In fact you can learn the biggest secret to exploding your profits in nearly any market.

I do a little latin dancing.

That's how I met my beatiful fiancee Pamela - a real live rocket scientist.

Here's a photo of us in Breckenridge Colorado...

She must be the most stunning rocket scientist in history.

No wonder Columbia crashed.

(Just kidding - she had nothing to do with that particular space shuttle. The space shuttle she worked with came home just fine.)

You can see why I get distracted so easily.

Now where was I?

Oh yeh. How latin dancing can explode your marketing profits...

In salsa dancing there are 6 steps in the basic movement (3 forward, 3 back).

In cha cha there are 10.

When you learn to dance you quickly learn that there are a series of steps required to do a movement properly.

It's the same with marketing.

People go through a process before they buy and generally speaking the process is longer the higher the price of the product or service.

Most people will take a lot longer to buy a house than a bag of apples for example.

One study showed that most people buy AFTER the sixth contact from a sales person.

Understanding this will help you create the multiple steps you need in your marketing to take your prospects from A-Z step by step.

Also in dancing your moves are fluid - they flow with the music and your partner.

And that's how your marketing should be - each step should flow with your prospect, where they're at and their needs and desires.

So look at what key information your prospect needs to make a buying decision and then create ways of getting that information to them at key times.

Online email autoresponders leading to short reports, audio and video are very powerful.

Offline you can experiment with postcards, phone calls, reports sent by snail mail, audio CDs, DVDs - this list is endless.

Most important is to constantly analyze and improve on the way you help your prospects step by step to understand exactly how and why it will benefit them to do business with you.

Also read...
Autoresponder Copywriting
Email Marketing - Quality List Versus Quantity
Copywriting To Capture Emails
Opening A Sales Email
3 Powerful Secrets Of Online Copy FREE Report

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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