Creating Passive Income As A Copywriter

I had a great question today from another copywriter starting out.

He said "You mentioned that any business should have a way to survive the death of its leader or CEO."

"I notice you're a copywriter and I'm wondering how you've prepared your business so it could survive your death."

This is a key question for any business person.

How do you set up your business so it runs without you?

Usually in business you create policies and procedures for every action that's performed in your business so you don't have to be there for your business to run effectively.

This is even more powerful if you create policies and procedures around key marketing tasks performed in your business AND create an ongoing review process to improve those policies and procedures.

The other area you need to look at - especially if you're running a small operation like a copywriting business is creating more passive income.

Here are four things I do to create a business that can run without me...

1. I spend at least a third of my work time doing copy for my own high value, high quality products that are delivered digitally and don't require my input.

See these two pages for examples...
Free copywriting web design videos
Free 32 minute joint venture secrets audio

Online sales pages like these run for you on autopilot and are good spinoffs from promoting yourself as a copywriter.

2. I have deals with some clients where I do the copy and help create the product, they sell it on their website to their list and traffic and we share the revenue 50/50.

Generally I do this with clients I know well who are highly honest and ethical in their dealings (most of my clients actually).

3. I try to negotiate deals for the copy I write where I get an ongoing percentage of sales on TOP of my fee.

This is not always practical but think of it this way...

If you get 2% of the turnover of all the sales copy you write in a year and you write 25 sales letters in that year you'll make a substantial income and that income will grow year after year.

4. I do joint ventures where I help online business owners I know and trust makeover their website copy, email copy, add reports, upsells, downsells etc etc in exchange for a percentage of the turnover from that site.

This should give you a few ideas.

It's important to note that the deals involving clients are great deals for them too.

It might take 6 months to a year of my percentage to get paid what I normally would charging a copywriting fee up front but after that it's all income.

And from their perspective they have no risk and for a large period of time they have a copywriter tweaking their sales copy and sales process - increasing their profits.

Ultimately as a copywriter or any kind of business owner you want to create passive income and business systems that run without you.

That way you have a real business instead of a job where you run your business.

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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