Sales Letter Format

When you're writing a sales letter it helps enormously to have a blueprint to follow.

Here is a simple, proven online sales letter format you can use...

1. Prehead (more in long headlines vs. short headlines)
2. Headline (Usually red 20 point Tahoma or something similar)(more in 4 eyeball sucking headline secrets and headline secrets)
3. Subheadline
4. Photo ("action" photos will usually get a higher response and captions will a call to action can dramatically increase response)
5. Opening line with large dropcap (more on opening lines in sales copy)
6. Story or very compelling opening paragraphs (more in secrets to using stories in sales copy)

These first 6 components to a sales letter are vital. Split testing changes to these will usually bring you the greatest response.

7. Introduce the credibility of your speaker (this could be anywhere in the copy but it is vital).
8. Establish your prospect's desperate need for your product (also could be anywhere)
9. Introduce your product as a solution
10.Bullets (write your bullets first)
11.Testimonials to support bullets (testimonials in sales copy: placing them for maximum sales)

12.Bonuses (or they could be later in the copy)
13.Establish value by comparing your product's price to other higher priced options
14.Compelling guarantee
15.Call to action (more on call to action in copywriting)
16. P.S. with another compelling reason to act now.
17. P.P.S. you can use for additional testimonials.

Also read...
How to write great sales copy fast
Copywriting driving you crazy?

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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