Poynter Eye Track And Copywriting

The Poynter Institute recently released the results of a study that tracked the eye movement of over 600 readers across a newspaper and website.

The results were fascinating and could give some fantastic clues on how to design your website and sales copy in online and offline media.

Watch this 6 minute video to get an insight into the potential marketing power of the Poynter Eye Track 2007 study...


In my next post I'll reveal in simple, plain, non scientfic language what the Poynter Eye Track study revealed and how it may give you some clues for your online and offline marketing.

Read Part 2 of this series here...
4 Eyeball SUCKing Headline Secrets

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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