Chunking and Online Copywriting
I don't know if bite sized chunks of information delivered online will lead us all to have bite sized brains but I do know that you need to stay open minded and keep adapting your marketing methods.
As a professional online copywriter I've worked with many different clients in many different industries.
Online the long sales letter was king for years - mimicking offline mailed sales letter - a proven format.
But the possibilities online have evolved.
There's simply no reason to think you only have one chance to market your product to a prospect.
If you capture their contact details you can market to your prospects over and over in a whole variety of ways giving small, highly targeted chunks of information.
Online there's no extra cost in doing this.
You can use web pages, reports, audio video, feedback forms, chat boxes, offers of free telephone consultations - the list is endless.
Online marketing as a medium is maturing and the savvy marketers are now harnessing its strengths and combining those with other forms of marketing.
No one tries to sell you a large, custom designed pool by mail.
They will come out to your property and give you a personalized quote.
But mail can be an excellent way to generate leads for the pool installer.
In the same way we need to understand and work within the limitations of online marketing and harness its incredible strengths intelligently.
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
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By Selling A 30 Page Report For $7
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As a professional online copywriter I've worked with many different clients in many different industries.
Online the long sales letter was king for years - mimicking offline mailed sales letter - a proven format.
But the possibilities online have evolved.
There's simply no reason to think you only have one chance to market your product to a prospect.
If you capture their contact details you can market to your prospects over and over in a whole variety of ways giving small, highly targeted chunks of information.
Online there's no extra cost in doing this.
You can use web pages, reports, audio video, feedback forms, chat boxes, offers of free telephone consultations - the list is endless.
Online marketing as a medium is maturing and the savvy marketers are now harnessing its strengths and combining those with other forms of marketing.
No one tries to sell you a large, custom designed pool by mail.
They will come out to your property and give you a personalized quote.
But mail can be an excellent way to generate leads for the pool installer.
In the same way we need to understand and work within the limitations of online marketing and harness its incredible strengths intelligently.
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client