Chunking and Online Copywriting

I don't know if bite sized chunks of information delivered online will lead us all to have bite sized brains but I do know that you need to stay open minded and keep adapting your marketing methods.

As a professional online copywriter I've worked with many different clients in many different industries.

Online the long sales letter was king for years - mimicking offline mailed sales letter - a proven format.

But the possibilities online have evolved.

There's simply no reason to think you only have one chance to market your product to a prospect.

If you capture their contact details you can market to your prospects over and over in a whole variety of ways giving small, highly targeted chunks of information.

Online there's no extra cost in doing this.

You can use web pages, reports, audio video, feedback forms, chat boxes, offers of free telephone consultations - the list is endless.

Online marketing as a medium is maturing and the savvy marketers are now harnessing its strengths and combining those with other forms of marketing.

No one tries to sell you a large, custom designed pool by mail.

They will come out to your property and give you a personalized quote.

But mail can be an excellent way to generate leads for the pool installer.

In the same way we need to understand and work within the limitations of online marketing and harness its incredible strengths intelligently.

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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