David Ogilvy Video Direct Response Advertising
David Ogilvy was a pioneer in advertising and argued vehemently that all advertising should be tracked and tested so you would know exactly what sales it was bringing in.
In this 7 minute video Ogilvy talks about the power of direct response advertising over regular advertising...
Here are a few quotes from David Ogilvy on advertising...
"Never stop testing, and your advertising will never stop improving."
"Ninety-nine percent of advertising doesn't sell much of anything."
"Our business is infested with idiots who try to impress by using pretentious jargon."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
For a full FREE 55 minute video of David Ogilvy talking about advertising go here...
David Ogilvy FREE 55 Minute Video
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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In this 7 minute video Ogilvy talks about the power of direct response advertising over regular advertising...
Here are a few quotes from David Ogilvy on advertising...
"Never stop testing, and your advertising will never stop improving."
"Ninety-nine percent of advertising doesn't sell much of anything."
"Our business is infested with idiots who try to impress by using pretentious jargon."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
For a full FREE 55 minute video of David Ogilvy talking about advertising go here...
David Ogilvy FREE 55 Minute Video
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client