David Ogilvy FREE 55 Minute Video

David Ogilvy was a brilliant direct response advertising pioneer.

He believed ardently in testing every ad so you KNEW exactly what response you were getting and exactly how much money you were making.

One of his more famous print ads had the unforgettable headline...
"At Sixty Miles An Hour The Loudest Noise In This New Rolls Royce
Is The Ticking Of The Electric Clock"

In this 55 minute video Ogilvy talks about his wide life experience in door to door sales, working for the Morgan Gallup polls and of course his tremendous insights into advertising and marketing...

Here are a few great quotes from David Ogilvy (Important note: don't click on the links till AFTER you've finished watching your David Ogilvy video)...

"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

"I don't know the rules of grammar. If you're trying to persuade people to do something or buy something, it seems to me you should use their language...the language they use every day...the language in which they think."

"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life and somehow this has come over as true and valid and persuasive."
Also watch...
A Powerful $20 Million Low Key Sales Presentation

"It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product."

"It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy."

"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine."
Also read...
Is Operation Moneysuck A Loser's Dead End?

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
For more on headlines see...
41%+ Response From This Headline Secret

"The best ideas come as jokes. Make your thinking as funny as possible."

"The more informative your advertising, the more persuasive it will be."

"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
For more on this concept see...
The Secret To Web Design That Breaks Your Prospect's Resistance
Gary Halbert Video: Breaking Your Prospect's Sales Resistance

"What really decides consumers to buy or not to buy is the content of your advertising, not its form."

"You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire."
For more on powerful openings to TV or online video ads see...
Multiply The Impact Of Your Sales Message

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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