Is This The Greatest USP In History?

Creating a powerful Unique Selling Proposition (USP) in your advertising can dramatically increase your sales and get the main benefit of doing business with you firmly entrenched in your prospect's mind.

The key to a powerful unique selling proposition is to find something you do...some benefit you give your clients...that is truly unique.

Something no one else is offering. Ideally something no one else can offer.

At the end of this famous and very entertaining ad you'll see what I believe is one of the greatest Unique Selling Propositions in history (this video runs for 56 seconds)...

Fedex gained market dominance with their brilliant slogan...

"When It Absolutely, Positively Has To Be There Overnight."

Ask yourself "What am I offering?"

"What is it that sets my business, my product apart from everyone else?"

"What do I do that's truly unique?"

And tell your prospects about it.

Also read...
Multiply The Impact Of Your Sales Message

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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