Breaking Your Prospect's Sales Resistance
In this video the late great copywriter Gary Halbert talks about his experience selling encyclopedias door to door.
This free video runs for 1 minute and 24 seconds...
Gary radically increased his chance of getting in the front door by looking like an ordinary caller at his prospect's house instead of looking like a salesman.
This is a powerful secret to selling and to writing copy.
First we all have tremendous resistance to being sold and to salespeople.
And one of the biggest keys to bypassing that resistance is look and act differently to the average salesperson, the average ad, the average sales pitch.
In one on one sales you could act the way a real friend would or a paid consultant would...anything to make you seem more like someone your prospect can trust...someone they'd talk to and let in their home every day.
In the same way when you're writing sales copy you MAKE YOUR SALES COPY LOOK LIKE SOMETHING YOUR PROSPECT WOULD BE INTERESTED IN READING.
You make that copy look like a valuable report or an interesting article or a story.
And you pack it with interesting, useful information.
When your copy looks like something your prospect would normally read you get around the whole "salesman at my door with a pitch" problem.
And you become a welcome guest in your prospect's home.
Also read...
The Secret To Web Design That Breaks Your Prospect's Resistance
Gary Halbert Copywriting
Gary Halbert Video - Triple Your Online Orders
Gary Halbert Video - Triple Your Online Orders Part 2
Gary Halbert Video - Being Accessible Multiplies Sales
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
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By Selling A 30 Page Report For $7
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As A Copywriter And How To Land Your First Copywriting Client
This free video runs for 1 minute and 24 seconds...
Gary radically increased his chance of getting in the front door by looking like an ordinary caller at his prospect's house instead of looking like a salesman.
This is a powerful secret to selling and to writing copy.
First we all have tremendous resistance to being sold and to salespeople.
And one of the biggest keys to bypassing that resistance is look and act differently to the average salesperson, the average ad, the average sales pitch.
In one on one sales you could act the way a real friend would or a paid consultant would...anything to make you seem more like someone your prospect can trust...someone they'd talk to and let in their home every day.
In the same way when you're writing sales copy you MAKE YOUR SALES COPY LOOK LIKE SOMETHING YOUR PROSPECT WOULD BE INTERESTED IN READING.
You make that copy look like a valuable report or an interesting article or a story.
And you pack it with interesting, useful information.
When your copy looks like something your prospect would normally read you get around the whole "salesman at my door with a pitch" problem.
And you become a welcome guest in your prospect's home.
Also read...
The Secret To Web Design That Breaks Your Prospect's Resistance
Gary Halbert Copywriting
Gary Halbert Video - Triple Your Online Orders
Gary Halbert Video - Triple Your Online Orders Part 2
Gary Halbert Video - Being Accessible Multiplies Sales
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client