Action Photos Dramatically Increase Response

Can the right photo or caption explode your sales?

The simple answer is yes.

Recently we split test a new caption under a photo that increased response by 71.81%.

A few words under a photo.

My friend Australian copywriter Jesse Forrest swears by the use of action photos after several split tests in newspaper ads where changing the photo increased sales by 100%, 200% or more.

Why are action photos and captions so important?

Watch your own habits when you skim a newspaper or a web page.

Interesting pictures draw your eye and immediately after looking at the picture you read the caption.

One of the biggest keys is to have a caption that draws your reader into your ad copy.

But even more important is to use a photo supporting and adding to your sales copy.

Instead of a head shot have a picture of the product's creator using the product or helping a client use the product.

If it's martial arts copy have a photo of the product's creator breaking a brick in two with his bare hands and a caption underneath something like...

"Bruce Lee breaks this brick in two using the 'power force' secret revealed on this page."

The photo captures the attention of your ideal prospect and the caption forces that same prospect to read the body copy.

That's how you increase response with an action photo.

For the secrets of using pictures from one of the greatest ad men in history read...
Max Sackheim and the Power Of Action Photos
Also read...
Turning Tables And Captions In Your Copy To Gold

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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