Action Photos Dramatically Increase Response
Can the right photo or caption explode your sales?
The simple answer is yes.
Recently we split test a new caption under a photo that increased response by 71.81%.
A few words under a photo.
My friend Australian copywriter Jesse Forrest swears by the use of action photos after several split tests in newspaper ads where changing the photo increased sales by 100%, 200% or more.
Why are action photos and captions so important?
Watch your own habits when you skim a newspaper or a web page.
Interesting pictures draw your eye and immediately after looking at the picture you read the caption.
One of the biggest keys is to have a caption that draws your reader into your ad copy.
But even more important is to use a photo supporting and adding to your sales copy.
Instead of a head shot have a picture of the product's creator using the product or helping a client use the product.
If it's martial arts copy have a photo of the product's creator breaking a brick in two with his bare hands and a caption underneath something like...
"Bruce Lee breaks this brick in two using the 'power force' secret revealed on this page."
The photo captures the attention of your ideal prospect and the caption forces that same prospect to read the body copy.
That's how you increase response with an action photo.
For the secrets of using pictures from one of the greatest ad men in history read...
Max Sackheim and the Power Of Action Photos
Also read...
Turning Tables And Captions In Your Copy To Gold
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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The simple answer is yes.
Recently we split test a new caption under a photo that increased response by 71.81%.
A few words under a photo.
My friend Australian copywriter Jesse Forrest swears by the use of action photos after several split tests in newspaper ads where changing the photo increased sales by 100%, 200% or more.
Why are action photos and captions so important?
Watch your own habits when you skim a newspaper or a web page.
Interesting pictures draw your eye and immediately after looking at the picture you read the caption.
One of the biggest keys is to have a caption that draws your reader into your ad copy.
But even more important is to use a photo supporting and adding to your sales copy.
Instead of a head shot have a picture of the product's creator using the product or helping a client use the product.
If it's martial arts copy have a photo of the product's creator breaking a brick in two with his bare hands and a caption underneath something like...
"Bruce Lee breaks this brick in two using the 'power force' secret revealed on this page."
The photo captures the attention of your ideal prospect and the caption forces that same prospect to read the body copy.
That's how you increase response with an action photo.
For the secrets of using pictures from one of the greatest ad men in history read...
Max Sackheim and the Power Of Action Photos
Also read...
Turning Tables And Captions In Your Copy To Gold
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client