Turning Tables And Captions In Your Copy To Gold

The way you use your copy in tables, in captions under photos and in highlighted sections can make a dramatic difference to your response rate.

Many visitors to your sales letters and optin pages scan your copy looking for something interesting that catches their eye.

We know powerful headlines, subheads and opening lines help stop the scanners and draw them into reading your copy.

In the same way when you create a different colored table and give it a sexy, appealing headline you increase your chances that a scanner will be drawn into reading the content.

But you can go much much further than that.

Most copywriters make the mistake of starting and completing an idea inside the table.

This seems to make perfect sense from a layout perspective but you are missing out on a GOLDEN opportunity to get your prospect to read your body copy.

What should you do instead?

Start your idea inside the table.

Be sure there's a REALLY appealing headline at the top of that table.

But don't finish the whole story inside the table.

Make the last sentence in the table the lead up to the really juicy part.

eg. "That's when I discovered exactly how to make $2,500 a week extra with this simple 5 minute change..."

Your prospect has to keep reading.

And he's now out of the table into your body copy.

It's the same with captions under your photos.

We've tested it and you can massively increase your response rates by using captions that force your prospect to read the copy.

eg. "John Smith with the new $1,678,234 home he bought with cash using the simple secret revealed below"

Or "Bill Jones revealing the 'power force' secret you can discover FREE by signing up below"

I'm giving you a genuine secret here very few copywriters ever use.

Force your prospect to keep reading or take some kind of action at the end of your tables or with the captions under your photos.

Also see...
FREE Video: How To Design A Website Page That Sells
Action Photos Dramatically Increase Response

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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