41%+ Response From This Headline Secret

Add 2 simple words to a headline and you can skyrocket your response.

What are these simple words?

Let me tell you a story...

Many years ago Max Hart (one of the partners of the giant company Hart, Schaffner and Marx) was talking to his advertising manager George L Dyer.

Hart was convinced nobody would read long copy but Dyer...being a direct marketing expert... knew beyond a doubt that in most cases long copy would out pull short copy.

And to prove it he bet his boss $10 that he could write a full newspaper size page of solid small type and guarantee Hart would read every word of it.

Hart immediately took the bet.

Then Dyer said "You know I don't even have to write the page to win this bet. I'll just give you the headline...

"The Sordid Details Of Max Hart's secret sex life!"

Hart immediately gave him the $10.

The secret to driving your response through the roof with a headline is personalization.

This can be especially effective when you're using a direct mail piece to put together joint ventures or big deals.

Or online you can use some very simple code to personalize sales letters, optin forms and thank you pages.

Let me give you an offline example that produced a 41% response.

I was volunteering my time and expertise with an organization in my home town of Cairns that helps homeless children here.

And we wanted to get some big business people, politicians, news presenters etc involved in a fundraiser.

So to ensure they read our mail we put the name of each of our prospects in the headline at the top of the page.


Save Mayor Kevin Byrne
From The Street

See the full letter here...

41% of the people sent this letter decided to come on board in some way with the promotion.

More important over 70% of the people sent this letter contacted us in some way to either participate or tell us why they couldn't participate.

As Dale Carnegie wrote "A man's name is the sweetest and most important sound in any language."

(How to Win Friends And Influence People part II, chapter 3)

Brainstorming ways to make your contacts with your prospects and clients more personal can massively increase response rates...and it's a more pleasant way of doing business.

For more secrets on writing headlines read...
4 Eyeball Sucking Headline Secrets
Headline Secrets
Which Of These 2 Headlines Grabs You?

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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