Jay Abraham Video Add Value To Info Products

Jay Abraham reveals in this video the process he uses to add value to an information product.

He also talks about the vital importance of genuinely caring about the welfare of your clients and prospects and providing them with a product or service that will enhance their lives.

This video from Jay Abraham at the World Internet Seminar runs for 3 minutes and 59 seconds...


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Jay talks about listing all the experience, seminars and investment that went into gaining the knowledge required to build the information product you're selling.

This reminds me of a piece of copy I wrote recently for Maximize Your Exit creator Harvey Zemmel.

Harvey is offering an exclusive mentoring service helping business owners to build and sell their businesses at the maximum possible price.

I asked Harvey "how much have you spent on marketing seminars, programs and consulting over the last few years to build the knowledge and expertise you need to give this mentoring?"

The answer: well over $1,000,000.

I also asked him "how much do you invest in personal mentoring yourself?"

The answer: $250,000 a year.

To put that in perspective Harvey had invested more than most people will save in a lifetime on marketing and business seminars and consulting.

And he was currently investing more in personal mentoring in a year than most people will ever make in personal income.

When you dig you can find some heart stopping information.

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Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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