Copywriting Press Release

Copywriting - How To Write A Press Release

Here's the basics of writing a press release that will get you on radio, on TV in the newspaper.

I appear regularly on over 40 radio stations across Australia.

I've got publicity on the front page of the newspaper many times.

And yes I've got on TV.

Here's some guidelines for those offline press releases...

1. Start with a killer headline.

2. Say it in two sentences or less.

3. Make them contact you. DON'T give them all the information. Use teasers so they have to call to get the story.
If they call you the're already 90% committed to doing a story on you.

4. The idea is everything. You have to make the idea behind your press release really sexy to get results.

If it won't fit double spaced on a single page IT'S TOO LONG!!!!!!!!!!!!!!!

If you do a press release for TV think images that will work well on TV.

On radio think of "sound bytes" - catchy lines that come over well on audio.

Provide a simple catchy story and when they interview you they'll let you
promote your business. They know and expect it as part of the deal.

My biggest problem when I get interviewed is getting them to promote only one of my products. They want to do everything they're so excited about the story!!

Also think ahead. Have a second release ready so you can mention it when you get interviewed (this is a HUGE key).

That way you can go from one interview to the next using media contacts you've already developed.

I hope this helps you create your own killer press release.

Kindest regards,
Andrew Cavanagh

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