Copywriting Is Salesmanship In Print Or On A Website

Dan Kennedy makes one vital statement in this video: Copy Is King.

Sales copy and sales letters are simply salesmanship. You're selling a product or service with your online or offline sales letter.

If you understand the process of selling your product then you should mimic that process with your sales letter and your website...

Remember every element of your sales copy is there to add to the power of your sales presentation.

A sales letter is salesmanship in print or salesmanship online.

If you have a photo or an image it should help convince your prospect to read your sales letter or convince your prospect to buy.

Go through your sales copy and ask yourself the question "Is this headline, image, opening line, guarantee, this helping to add to my sales presentation or is it distracting from it?"

Also read:
FREE Report And Video: 3 Secrets To Changing The Behavior Of Your Prospects Online
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How To Get Into The Mind Of Your Prospect

Multiply The Impact Of Your Sales Message
Turning Tables And Captions In Your Copy To Gold
Breaking Your Prospect's Sales Resistance

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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