Is Communication Breakdown Killing Your Sales?

I was listening to my wife having a Skype conversation with her mother today.

Skype is such a great way to communicate with people on the other side of the world.

Or it would be if you weren't trying to connect two computers on different speed internet connections.

And trying to connect a tech savvy daughter with a tech dunce mother.

The conversation quickly deteriorated into something like "I can hear you. Can you hear me?"

After the first 3 or 4 times this wears thin.

Even my wife is not going to sit on Skype for half an hour repeating "I can hear you. Can you hear me? Do you have your speakers on?" etc etc to her mother.

It's very difficult to have a conversation with someone when you don't think they can hear a word you're saying.

Yet we try to do that online all the time.

We have sales letters, online audio and online video where we're talking away to our prospects but do we really know if they're listening at all?

That's why it's so important to get your prospects online to engage with you and create a 2 way conversation.

You can do this with forums (okay), actual back and forth emails with prospects (better), online chat (better still), or with real phone calls and Skype calls (fantastic).

If the product or service you're selling has a high enough price point and profit you may even go see your prospect in person (best of all).

You can a 2 way conversation started with your prospects and clients simply by sending an email to your list asking them to send you their most pressing question.

Tell them you normally charge for your advice (hopefully you do) but you'll answer their question completely free.

You'll be amazed at some of the questions you get and some of the problems your prospects are having that you've overlooked (there's gold in your prospects' problems).

What you want is to go from you talking constantly to your prospects to engaging your prospects in a 2 way conversation where they can tell you how they feel about your product, what they're real problems and objections are, what they really want and need and where their hot buttons really are.

Many online marketers forget that all marketing is really about persuading real living, breathing, loving human beings.

And the better you get to know those quirky human beings through real interaction the more likely you are to persuade them.

Also read:
How Do You Research Your Sales Letters
J Walter Thompson Knowing Your Prospect
How To Get Into The Mind Of Your Prospect
50 Times The Profit Niche Marketing Online

Gary Halbert Being Accessible Multiplies Sales
Breaking Your Prospect's Sales Resistance
Is The Tone Of Your Copy Killing Your Sales?
Getting To Know Your Prospects

Kindest regards,
Andrew Cavanagh

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