Radio Copywriting

Copywriting for radio takes a different approach to copywriting for other media but the principles are the same.

Here's one of my pet peeves.

People will get free publicity on radio and they're so thrilled that they got "exposure" that they never have any call to action, they never measure the sales they make from their radio appearances - nothing.

You're throwing away your time and your effort (both of which you can put a dollar value on) if you don't use every appearance on radio as an opportunity to make sales or bring in qualified leads.

This is where the principles of copywriting meet radio and free publicity.

In copywriting you're trained to have a specific "call to action" in your copy.

It's the same on radio.

Give people a phone number to call and a reason to call you.

Either offer a free report, book, audio or consultation or better still offer to sell one of these at a special price.

If you make this offer "a special exclusive offer just for listeners of '4XKFM'"then the radio station will also love you for making them seem like the good guys bringing their listeners a special, exclusive deal.

Here's a HUGE tip.

Get people to call you on the phone from radio.

Trying to drive listeners to a web site from radio can suppress your response by 1,000% or more.

But it's worse than that.

From a radio spot - even free publicity - a high percentage of your prospects will call ready to buy your book, your audio or your program.

When they go to a website you're starting a square one.

You may only convert 10% of those visitors who come from your radio show.

That means you'll make 1/100th the sales as you would if you had people call you on the telephone.

So the golden rules of appearing on radio...

1. Have a definite call to action. Make your listeners an offer they can't refuse.

2. Get them to call you on the telephone.

Simple really but you'd be amazed at how many people mess up these two basic rules.

Also read
6 Rules To Creating A Killer Press Release
Press Release Template
6 Press Release Copywriting Secrets

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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