Copywriting Price

Copywriting - Price in Copywriting

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Copywriting Prices

In this post I explain the best way to reveal the price of your product or service in a sales letter.

Many copywriters make the mistake of revealing the price of the product or service too early in the copy.

Good copy is salesmanship in print and any good salesman knows that you have to establish value before you let your prospect know how much the price will be.

Put simply if you establish that your product is the solution to what your prospect perceives as his unique problem then you have something you can compare the price of your product to.

A great technique is to compare your product to two other higher priced solutions.

For example the cost of seeing a back specialist and the annual cost of painkillers for your back as opposed to buying a course on relieving back pain naturally.

So don't give the price before...

1. Establishing your product is the solution to their unique problem.

2. Establishing the value of your product - usually by comparing apples to oranges.

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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