Copywriting Price
Copywriting - Price in Copywriting
Note: If you're looking for the price you will pay to hire a copywriter go to...
Copywriting Prices
In this post I explain the best way to reveal the price of your product or service in a sales letter.
Many copywriters make the mistake of revealing the price of the product or service too early in the copy.
Good copy is salesmanship in print and any good salesman knows that you have to establish value before you let your prospect know how much the price will be.
Put simply if you establish that your product is the solution to what your prospect perceives as his unique problem then you have something you can compare the price of your product to.
A great technique is to compare your product to two other higher priced solutions.
For example the cost of seeing a back specialist and the annual cost of painkillers for your back as opposed to buying a course on relieving back pain naturally.
So don't give the price before...
1. Establishing your product is the solution to their unique problem.
2. Establishing the value of your product - usually by comparing apples to oranges.
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
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Note: If you're looking for the price you will pay to hire a copywriter go to...
Copywriting Prices
In this post I explain the best way to reveal the price of your product or service in a sales letter.
Many copywriters make the mistake of revealing the price of the product or service too early in the copy.
Good copy is salesmanship in print and any good salesman knows that you have to establish value before you let your prospect know how much the price will be.
Put simply if you establish that your product is the solution to what your prospect perceives as his unique problem then you have something you can compare the price of your product to.
A great technique is to compare your product to two other higher priced solutions.
For example the cost of seeing a back specialist and the annual cost of painkillers for your back as opposed to buying a course on relieving back pain naturally.
So don't give the price before...
1. Establishing your product is the solution to their unique problem.
2. Establishing the value of your product - usually by comparing apples to oranges.
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client