Copywriting To Sell A Service

Copywriting For A Service

Can you use copywriting to sell a service instead of a product?

The simple answer is yes and here's a couple of tips to help you.

Creating a lead in report or audio download (or CD) is often an effective way to get people to call you.

If you really, desperately want people to call you then offering an initial free consultation can be very effective but you have to establish the VALUE of this free consultation with your copy.

Here's a proven piece of copy I wrote for Michael Senoff at that has been very successful as a lead generator.

This copy has been up for over a year bringing in a steady stream of leads and the copy sells a consulting service.

It's important to note that the principles of selling a product or a service are the same.

Note that the copy is designed to eliminate a large percentage of the people who wouldn't pay for the full service (designed to eliminate freebie seekers).

Take a look at$700_Offer.htm

Just in case you missed what I'm suggesting instead of getting people to call you for a free quote get them to call you for a free consultation (normally $150 value).

And then sell the value of that consultation.

You have a lot of valuable, specialized knowledge on web services etc.

That's what you sell. The value of that information to your clients.

And you tell them they have to act now because you and your trained consultants only have a limited time available for these free consultations (true).

Copywriting for a service follows the same principles of copywriting for a product.

Find where the value lies for your prospect in using that service and give them an offer they'd be crazy to refuse.

It really is that simple.

Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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