Information Marketing

4 Information Marketing Secrets

I specialize in writing copy for exceptional information marketers.

Here's a few of the secrets I've learned about information marketing...

Secret # 1. Build a high priced information product.

It's almost as hard to sell a $197 product as a $1,000 product. In some cases the $1,000 product will have a higher response than the same product priced at $197.

Higher perceived value.

It's easy to make a good profit when your information products are priced higher.

It's also easier to give good follow up service.

Secret # 2. Think of every information product you produce as a lead generator.

You might have a free report, video or audio that generates leads for your...
$47 ebook or audio that generates leads for your...
$97 to $197 audio program with workbook which generates leads for your...
$497 to $997 full program with consultation which generates leads for your...
$1,497 to $2,497 seminar or workshop which generates leads for your...
$2,997 to $5,997+ mentoring program.

Secret # 3. Be generous online.

Online you can deliver a pile of downloads for peanuts (a few cents in bandwith cost AFTER someone has already bought your product).

Scour the bushes.

Find and create audio, software, reports and anything else you can think of that will add value to your product and be genuinely useful to your buyer.

How do you choose and create products yourself?

That leads to...

Secret # 4. Here's how to create endless information products and a powerful marketing strategy at the same time.

Get a blank piece of paper and ask yourself this question...

"What is the end result I want for my clients?"

"What benefits do I want them to get out of their interaction with me and my products?"

Then simply write down all the steps those clients need to take to get those end results.

Where do they need to be, what do they need to learn to get there?

There's your information products.

There's your lead in reports to get people to become your clients and buy your products.

Hope you find this helpful. Also read...
3 Powerful Secrets Of Online Copy: FREE Report
Joint Ventures
Multi-Step Marketing To Explode Your Profits
This One Simple Question Can Lead To A Whole Range Of Information Products

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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