Press Release Cost

How Much Should You Pay To Get A Press Release Written?

It's completely impossible to get the right answer if you don't ask the right question.

The first question you need to ask is...

"How much money is my business likely to make if I get a fantastic, effective press release written? What is it really worth to me?"

The second question...

"If I get an amateurish press release the online media don't like will they ignore anything else I send them in the future?"

I can tell you this...

I've written press releases online that got from 20,000 to over 40,000 hits in under 24 hours.

What is that worth to your business?

I've written press releases offline that got me on radio stations, TV, the front page of the newspaper (repeatedly).

And as a result of one press release (and my skill) I now appear regularly on 40 commercial radio stations across Australia - 1-2 hour show and I've done this for nearly a year.

I get to do a FULL on pitch at the end of the show for any product I like and they even repeat the show complete with pitch in the middle of the night.

It's hard to explain what it's like waking up and finding a boatload of messages on your message bank with people wanting to order your product.

Now generally I don't do press releases except for myself and clients I'm doing joint ventures with or copy for.

But what is the kind of exposure I just mentioned worth and is i worth hiring the $10 guy to SCREW up your relations with the media.

Cost estimate for someone good.

Well first thing.

If they're really good they'll write 2 press releases at the same time so that when you get interviews you can pitch the next even sexier story.

$500 to $2,000 a press release.

You might get someone good to do 2 for you at say $800 to $1,000.

Here's another trap.

Don't be fooled by the "media placement" bull****.

It's a step above the average PR firm who give you no performance guarantees.

Let me explain.

I could get you on 40 commercial radio stations across Australia for an hour or so.

A media placement service might charge you the equivalent in advertising cost (around $100,000).

You would NEVER make that kind of cash out of the appearance though.

(At least not on front end).

Making money out of your stories in the media or online press releases...

Converting the free publicity from the press release into real sales is a WHOLE different area and very few people who can write a good press release can tell you how to do that.

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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