Niche Copywriting

Why is it so important to niche yourself when you're a copywriter or marketing consultant (or in any consulting field).

You can get so consumed in learning how to write better copy that you forget the biggest key to making money - which really is helping others make money and having them understand the value of the service you provide.

The simplest way to do that is to niche really tight and be of tremendous value to your niche.

Average copy targeted well to a hungry audience will beat the living hell out of brilliant copy targeted poorly to an audience that is not highly motivated to buy what you're selling.

So you can charge more when you're tightly niched.

Some of the reasons you can charge so much more to a highly targeted niche market are...

1. You can create highly targeted solutions for that unique niche. These solutions will not only have higher perceived value, they will actually be of greater value to your clients.

2. In a VERY short period of time you can demonstrate your success with clients in your niche.

One or two happy clients and you have all the credibility you need to sell your unique, highly targeted solutions.

Also People in a tight niche usually know each other and talk.

You can easily end up being the topic of conversation - hopefully in a good way.

3. You can create a whole range of tightly niched products and services that require far less effort for you but have tremendous value to your niche.

This can help you get out of the dollars for hours working trap many copywriters get into.

4. If a niche is very tight it's very easy to be perceived as the only expert in your field in that niche.

That means you can charge more money and as I already explained you can deliver more real value.

So it's not a question of charging $50,000 instead of $500.

It's about providing $100,000 or $500,000 value and charging $50,000 instead of providing $1,000 value and charging $500.

Also read...
Make Money As A Copywriter...
Making Money As A New Copywriter
Getting Started Making Money Copywriting

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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