Why Is Story Telling So Effective

Using story telling to deliver your marketing message.

Why is it so effective?

I remember one time having dinner with an old Australian aboriginal.

He was telling us about how he got a lift with a farmer who was driving his old truck so slow eventually our aboriginal friend told him he could get out and walk faster.

This was a pretty funny story the first time.

The second time he told it in the same evening it was still fairly funny.

When he got on to the fifth time we were pretty much over it.

And I began to ask myself - "Why is he telling us this story over and over and over?"

Then I realized.

He's from an old traditional culture.

As little as 70 years ago they didn't read or write.

This is how they passed down their information - story telling.

Stories were vital to our survival as a race.

It's the way we passed down information about when to plant, where to find water, where to hunt and just about every piece of vital human knowledge.

It's no great suprise telling stories is so powerful for marketing messages.

Especially in your sales copy.

Kindest regards,
Andrew Cavanagh

P.S. See also...
Secrets To Story Telling That Multiplies Your Sales
Opening Lines In Sales Copy

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