Testimonials in sales copy - how do you place them for maximum sales?

Usually the best place for a testimonial is supporting a specific part of the copy that talks about a benefit your prospect will get.

Sometimes you can also support your answer to a major objection with a testimonial along those lines too "I thought the X widget might get stuck in my nose, but after using it it slid and out without any worries at all..."

If you have a lot of testimonials you can put them in a P.P.S at the end of the copy with order links every screenshot.

I have seen very few examples where testimonials at the top of a sales letter increase response.

It can work if it's a really fantastic testimonial with exceptional wording.

What is far more powerful is if the whole copy is written from a third person.

An "endorsement" sales letter.

Also read:
What Is Social Proof And The Herding Instinct?
The Shocking Power Of Social Proof On Video
Why Is Story Telling So Effective?

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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