Testimonials in sales copy - how do you place them for maximum sales?
Usually the best place for a testimonial is supporting a specific part of the copy that talks about a benefit your prospect will get.
Sometimes you can also support your answer to a major objection with a testimonial along those lines too "I thought the X widget might get stuck in my nose, but after using it it slid and out without any worries at all..."
If you have a lot of testimonials you can put them in a P.P.S at the end of the copy with order links every screenshot.
I have seen very few examples where testimonials at the top of a sales letter increase response.
It can work if it's a really fantastic testimonial with exceptional wording.
What is far more powerful is if the whole copy is written from a third person.
An "endorsement" sales letter.
Also read:
What Is Social Proof And The Herding Instinct?
The Shocking Power Of Social Proof On Video
Why Is Story Telling So Effective?
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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Sometimes you can also support your answer to a major objection with a testimonial along those lines too "I thought the X widget might get stuck in my nose, but after using it it slid and out without any worries at all..."
If you have a lot of testimonials you can put them in a P.P.S at the end of the copy with order links every screenshot.
I have seen very few examples where testimonials at the top of a sales letter increase response.
It can work if it's a really fantastic testimonial with exceptional wording.
What is far more powerful is if the whole copy is written from a third person.
An "endorsement" sales letter.
Also read:
What Is Social Proof And The Herding Instinct?
The Shocking Power Of Social Proof On Video
Why Is Story Telling So Effective?
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client