Long Sales Copy For High Priced Product?
Do you need longer online sales copy to sell a higher priced product and can you use shorter sales copy to sell a cheaper product?
Generally speaking the higher the price the longer the sales process (not necessarily the sales letter).
It's all relative to the prospect and where they're at in the sales process when they reach your sales letter.
If they're presold with reports, or audio, or a recommendation from someone else or from talking to you on the phone you might need just a "Pay here for your XXX product" and a paypal button.
Some recent product launches are a good example of this. A high percentage of prospects are going to the sales page of a product launch ready to buy.
They're presold with a sophisticated pre-launch marketing process.
Price is also relative.
If you have $30 in your bank account and no reliable income you'll want a LOT of information before you buy a $20 product.
If you have $20 million dollars in your bank account and you make over $50,000 a week you might happily pay $1,000 for something that may be a solution to a specific problem you have.
In fact if you're busy then you may not want to have your time wasted reading a long sales letter.
So again it comes down to knowing your prospect intimately so you can work out what the effective sales process would be for that prospect and the best way to create that sales process with the marketing tools at your disposal.
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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Generally speaking the higher the price the longer the sales process (not necessarily the sales letter).
It's all relative to the prospect and where they're at in the sales process when they reach your sales letter.
If they're presold with reports, or audio, or a recommendation from someone else or from talking to you on the phone you might need just a "Pay here for your XXX product" and a paypal button.
Some recent product launches are a good example of this. A high percentage of prospects are going to the sales page of a product launch ready to buy.
They're presold with a sophisticated pre-launch marketing process.
Price is also relative.
If you have $30 in your bank account and no reliable income you'll want a LOT of information before you buy a $20 product.
If you have $20 million dollars in your bank account and you make over $50,000 a week you might happily pay $1,000 for something that may be a solution to a specific problem you have.
In fact if you're busy then you may not want to have your time wasted reading a long sales letter.
So again it comes down to knowing your prospect intimately so you can work out what the effective sales process would be for that prospect and the best way to create that sales process with the marketing tools at your disposal.
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client