Famous "Dollar Bill" Sales Letter

Many people think Gary Halbert invented the idea of attaching a dollar bill to the top of a letter to get his reader's attention.

But the dollar bill letter was around long before the great Gary Halbert started writing copy.

Here is a copy of the original famous "Dollar Letter".

Pinned to the top was a crisp, new dollar bill - a real dollar bill.

This letter got an astonishing 90%+ response.

From 175,000 copies of this letter mailed, $270,000 was sent back PLUS more than 90% of the $1 bills mailed out with them.

But that's just the tip of the iceberg.

From the list of more than 150,000 people who gave that $270,000, further subscriptions raised nearly $14 million dollars.

Here is the text of the famous dollar bill letter...

Dear Mr. Jones:

Here's a dollar: Yes, it's a REAL dollar - nice and clean and new.

Keep it if you want to, after you've read this letter - but I don't believe you will, then.

Here's what it's all about:

I've made an investment of a thousand dollars in human nature - human kindness. I've mailed a thousand dollars - in a thousand letters to a thousand people picked at random. I have done this because I believe that every one is really kind, way down inside - that no one is REALLY heartless and that the only reason why folks do not help where help is needed is just because these needs are not IMPRESSED upon them hard enough.

"And that's the mission of each of my thousand dollars - to impress the importance of a need. This thousand dollars is my subscription to the XXXX Hospital - and I'm investing in the belief that every one will bring back several more - at least another - with it. So our subscription - which I'm starting in this way will be at least two thousand - maybe five - for there's going to be a lot of you who will send a five or a ten or more - when you mail my dollar back.

Remember - both my dollar and your dollars go to help crippled children.

Will EVERY ONE come back?

Will everyone bring something more?

Are people really kind - or REALLY heartless?

Have I made a good investment?

What is YOUR answer?


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Kindest regards,
Andrew Cavanagh

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