Email Marketing - Quality List Versus Quantity

Many new online marketers assume that having a huge email list of subscribers is the key to online success.

As a professional online copywriter I would take a quality list over quantity any day (within reason).

In the internet marketing niche a very high percentage of emails entered in "squeeze pages" are false.

You enter email addresses to take a look inside these sites why would you think your visitors would be any different.

Ultimately you're far better off having a list where you can send an email and know that 20% to 80% of your subcribers will click through to you site.

I've worked with clients with massive lists where they were lucky to get 1% of his subcribers click through from a link in an email.

It's important to note that list quality is determined by many factors and you should have a strategy if you're selling products to your list so that quality is maintained.

For example you might give two emails with links to high quality information, audio or software before you send one email to a page where you're offering a product to buy.

The prospects and clients on your list likely to be the most responsive to your offers are also the ones who will unsubscribe very quickly if you breach their trust.

Also read...
Autoresponder Copywriting
Copywriting To Capture Emails
Multi-step Marketing To Explode Your Profits
Opening A Sales Email
3 Powerful Secrets Of Online Copy FREE Report

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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