Free Coffin To The First Drunk Driver Killed

If you're looking for free publicity in newspapers, on television or on the internet take a lesson from St Mary's Today editor Ken Rossignol.

And if you want to see brilliant viral marketing in action you'll love this...

Ken Rossignol is NOT a fan of drunk drivers.

In the past he's published the names of those arrested on charges of driving under the influence of alcohol in his weekly newspaper.

But Ken displays a stroke of free publicity GENIUS with his latest stunt.

Take a look for yourself at his outrageous ad (click on the ad for a larger image)...

free coffin first drunk driver dead
I love this ad for a whole pile of reasons.

It's a great headline...impossible to ignore.

And it gets its message across. Drink and drive and you're risking death.

But most important of all this is so "out there" that it WILL be viral.

You'll see this ad popping up everywhere.

And you can learn from that.

Also read...
3 Secrets To Viral Reports, Online Video And More
6 Rules To Creating A Killer Press Release
Press Release Template
4 Eyeball SUCKing Headline Secrets

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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