Dan Kennedy Video Headlines

Your headline in your sales letter online or offline can make a massive difference to your response rate.

Just changing a headline can increase your sales by 40%, 100%, 400% or more.

In this video Dan Kennedy talks about headlines and poses the quesion: "If you put JUST your headline and a phone number for prospects to call and put them in a classified ad in a publication your targeted prospects read would you get any calls?"

If your headline isn't strong enough to entice your prospects to take some kind of action then it's probably not a great headline...

Many professional copywriters will write 20 or 30 different headlines for a sales letter.

Master copywriter Brian Keith Voiles says he writes up to 300 headlines looking for the best possible lead in to his ads.

One of the biggest secrets to writing great headlines is to do your research.

The more intimate your knowledge of your prospects and the benefits of your product or service to them the more likely you are to write a headline that will drag your prospect into your copy.

Another secret is to study the headlines and sales copy of winning ads.

Many of the most successful headlines have been adapted from other successful ads of the past.

Also read:
41% Response From This Headline Secret
4 Eyeball SUCKing Headline Secrets
Eugene Schwartz Headline Swipe File
Headline Swipe File

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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