Web design secret...

Here's a HUGE copywriting secret.

Most of the succesful copywriting in the past has looked in style very similar to the content the prospect is reading.

Let me put that in English.

Most successful ads in the newspaper were very similar in appearance to newspaper ads.

Same fonts. Same size headline. Same size photos. Similar column width and text style.


Many of the most successful magazine ads also looked similar to the magazine articles.

Probably the most mailed sales letter in history - the "coat of arms letter" by Gary Halbert - looked just like an ordinary letter you'd get from a friend.


What's even more interesting that lately the trend in direct mailing has gone towards magalogs - direct mail ads that look like magazines.

And the first page or two of copy is usually very high in content - just like a magazine.

This idea of designing your copy more like a report or article is very powerful.



And copying the web design and content style of the websites your prospects read could significantly increase your response.

The real question is "What exactly are your prospects reading online?"

Which sites are they visiting and spending a lot of time at.

If you can work that out you'll have a web design style you can copy.

The free video at the link below will give you a few secrets too...
FREE Video - How To Design A Web Site Sales Page That Sells

Also see...
Breaking Your Prospect's Sales Resistance

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Multi-Step Marketing To Explode Your Profits

You can learn a lot about marketing from latin dancing.

In fact you can learn the biggest secret to exploding your profits in nearly any market.

I do a little latin dancing.

That's how I met my beatiful fiancee Pamela - a real live rocket scientist.

Here's a photo of us in Breckenridge Colorado...


She must be the most stunning rocket scientist in history.

No wonder Columbia crashed.

(Just kidding - she had nothing to do with that particular space shuttle. The space shuttle she worked with came home just fine.)

You can see why I get distracted so easily.

Now where was I?

Oh yeh. How latin dancing can explode your marketing profits...

In salsa dancing there are 6 steps in the basic movement (3 forward, 3 back).

In cha cha there are 10.

When you learn to dance you quickly learn that there are a series of steps required to do a movement properly.

It's the same with marketing.



People go through a process before they buy and generally speaking the process is longer the higher the price of the product or service.

Most people will take a lot longer to buy a house than a bag of apples for example.

One study showed that most people buy AFTER the sixth contact from a sales person.

Understanding this will help you create the multiple steps you need in your marketing to take your prospects from A-Z step by step.

Also in dancing your moves are fluid - they flow with the music and your partner.

And that's how your marketing should be - each step should flow with your prospect, where they're at and their needs and desires.



So look at what key information your prospect needs to make a buying decision and then create ways of getting that information to them at key times.

Online email autoresponders leading to short reports, audio and video are very powerful.

Offline you can experiment with postcards, phone calls, reports sent by snail mail, audio CDs, DVDs - this list is endless.

Most important is to constantly analyze and improve on the way you help your prospects step by step to understand exactly how and why it will benefit them to do business with you.

Also read...
Autoresponder Copywriting
Email Marketing - Quality List Versus Quantity
Copywriting To Capture Emails
Opening A Sales Email
3 Powerful Secrets Of Online Copy FREE Report


Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

The Death Of Internet Marketing

Recently Mike Filsaime created a storm with his report "the death of internet marketing".

I think it's important to note that Mike Filsaime's comments in "the death of internet marketing" report are geared towards the internet marketing niche.

Mike says quite plainly that outside of that niche the product launch formula and many strategies that are growing old fast in internet marketing should work indefinitely.

Strangely enough I had a conversation with Mike along those lines in Sydney.

I was talking about doing a seminar in a niche I'm active in.

I told Mike that while I was doing that talk I mentioned internet marketing in passing and after the talk I was inundated with questions about stuff we see as simple like "what's an autoresponder", "how do you set up a site", "what should you put on your site".

There's a whole world of opportunity out there.

Anyone who's been heavily into internet marketing for a year or more can make a small fortune helping people who know nothing about websites set up sites to help market their business.

There are also businesses that already have sites with high page ranks and high traffic and they have no idea how to turn that traffic into cash.

I have one client no 1 in Google for a very lucrative niche who really had no idea at all how to use that powerful search engine ranking.

Businesses like these are everywhere just waiting for someone with some internet marketing nouse to come along and help them get even richer.


So the "death" of internet marketing as we know it is confined to one tiny niche.

Look outside that tiny niche and internet marketing has barely even been born!

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Using songs to power up your copywriting

You can pick up some powerful copywriting ideas from the songs you listen to.

Opening lines for example.

Songs with good lyrics often have GREAT opening lines.

Like Bruce Springsteen's "Hungry Heart"...

"Got a wife and kids in Fortmour Jack. I went out for a ride and I never went back..."

If you opened your copy with a line like that you'd drag your reader straight into your copy - just as this opening line drags the listener straight into the song.


Or Billy Joel's song "Allentown"...

"I'm living here in Allentown and they're closing all the factories down. Out in Bethlehem they're killing time filling out forms and standing in line."

Paints a picture that's gonna get to people who are out of work or are afraid they're going to lose their jobs.


You can also experiment with listening to music that touches you emotionally just before you write copy and see if that makes your writing more emotionally packed.

There's another secret that's similar and VERY powerful but I'll save it for another time.

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client