The Single Focus Offer Online

Websites come in several varieties.

In this video direct response expert and master copywriter Dan Kennedy talks about the 4 main kinds of websites:

1. Online "brochures".

2. Online catalogs.

3. Online sales letters.

4. Complete direct mail packages online.

Dan says if you want to make money online your website had better fall into one of the last two categories...

What is a "single focus offer" and why is it so important if you want to create a website that sells?

Put simply it means selling ONE THING AT A TIME. Usually with a tightly focused sales letter.

Online attention spans are limited and if you try to be everything to everyone on your site you won't have much success selling anything.

On the other hand if you focus on creating pages that are targeted towards persuading one single tight niche to buy one single product you can be very specific with your information and your language.

You can tell them exactly what they need to know to make a buying decision.

And you also have other advantages when it comes to targeting tightly niched key words for search engine optimization and pay per click advertising.

Remember that even though your sales pages might be tightly targeted you can have multiple sales pages targeting multiple niches (this strategy is called "microniching").

Also read:
FREE Video: How To Design A Website Sales Page That Sells
50 Times The Profits Niche Marketing Online
Web Site Design
Web Design Secret
How Do You Research Your Sales Letters

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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