How Do You Search Engine Optimize Your Pages?

I was asked recently how do you optimize your pages so you get top rankings in search engines like Google and Yahoo?

I've been fortunate enough to work with a couple of the world's leading SEO experts and while this list is hardly comprehensive it will give you a great start when you're creating pages to capture those top rankings:

1. Make a list of long tail keyword phrases that show the people searching for them are likely to buy your product.

There are many keyword tools out there.

Maybe try this free one...

2. Create one single page optimized for each keyword phrase with 250-600 words of content about that keyword phrase.

Also if you have photos video, audio or anything else on the page it helps if the names of those files include your keyword phrase and it helps even more if the content of those files are about your keyword phrase.

3. Probably the most important thing. Be sure the title that appears in the browser window is exactly the same as your keyword phrase for the page.

So if your keyword phrase was "sell your home book" then the title tag in the html on your page would be:
Sell Your Home Book
inside the appropriate html title tags.

4. It does help to have a well written enticing Meta description tag in the html of your page too.

This is often what your prospect will see in the listings of search engine results.

So in the example above your meta description in the html of your page might look like this...
"Groundbreaking book reveals how you can sell your home in 3 weeks or less and get 10% to 30% above market price. Download the first chapter on this page FREE."
inside the appropriate html meta content description tags.

5. Get some backlinks to each page from pages that have related content and are already indexed in Google and other search engines.

It helps if the hyperlink includes your keyword phrase but it's no longer necessary.

These days it is very easy to get backlinks by posting on related blogs and forums, putting videos on youtube, and content on social media sites like Facebook and Myspace.

6. Link related pages of content you create to each other (if that fits in with your website marketing strategy).

Also read:
SEO And Sales Pages

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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