It's ALL Direct Response Marketing: Internet, Direct Mail...

In this video Dan Kennedy explains how effective marketing through ANY form of media including the internet is ALL direct response marketing and the principles of direct marketing are the same in EVERY media...

So what are the foundational principles of direct response marketing?

1. Find a hungry market that's easy and economical to get to.

2. Gain intimate knowledge of that market so you can...

3. Create or find products and/or services that hungry market desperately wants and...

4. Create a sales message through a media or medias they'll respond to. In other words devise a sales message delivered in a language or a way they'll understand so they'll be eager to buy from you.

This usually involves some form of sales presentation or sales letter.

5. Offer more products and services to that same market and especially to the clients in that market who've already bought from you.

Usually the sooner you make another offer after the last purchase the more likely it will be that you'll make a sale.

6. Over-deliver on your claims and promises so your clients will be thrilled to buy from you and on products and services you recommend over and over.

Also see:
How To Find A Hungry Market Online FREE 58 Minute Audio
Offers Unleashed: How To Create A Strategic Series Of Offers
To Multiply Your Sales And Profits

Copywriting Fundamentals
FREE Jay Abraham Marketing Report

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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