Eugene Schwartz pdf

Below is a link to a pdf of a famous Eugene Schwartz sales letter.

Eugene Schwartz helped to make the Harry Lorayne memory system a household word.

And helped Harry Lorayne sell millions of dollars worth of his memory courses.

This is a classic Eugene Schwartz ad with picture and bio of the author in it's own box and a whole pile of "future pacing".

Put simply "future pacing" is where you give your prospect a fantastic image of what their life will be like after they buy your product.

Schwartz lets you know what to expect "minutes after starting the memory course" like being able to burn 60-70 pages of a magazine into your memory after studying it once...

Or committing a half hour speech to memory in minutes.

This is a powerful method Schwartz used in many of his most successful ads...painting an intriguing and exciting picture of the benefits of the product he was selling.

In this Eugene Schwartz pdf ad also note the excellent subheadlines eg.

"Never Forget Anyone's Name Again As Long As You Live!"

"Carry Your Own Telephone Directory In Your Head!" and

"Become A Human Computer Overnight!"

Studying this pdf of a classic Eugene Schwartz ad can teach you a tremendous amount about the true art of copywriting (right click to download the pdf of the ad)...
Eugene Schwartz pdf

Also read...
Wall Street Journal Letter
Another Famous Wall Street Journal Letter
Jay Abraham Luger Sales Letter 20% Response

Gary Halbert Dollar Bill Letter
Famous Dollar Bill Sales Letter
Lazy Man's Way To Riches
Claude Hopkins Schlitz Beer Ad

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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