Gary Halbert Dollar Bill Letter
Gary Halbert attached pennies, dimes, dollar bills, twenty dollar bills and even one hundred dollar bills to his sales letters to get his prospects' attention.
This is a powerful strategy that can be used offline and with a bit of imagination you may be able to adapt for online marketing.
Here is the standard opening for one of Gary Halbert's dollar bill letters:
Dear Jim,
As you can see I have attached a nice, crisp dollar bill to the top of this letter. Why have I done this? Actually there are two reasons:
1. I have something very important to say to you and I needed some way to make sure this letter would catch your attention.
2. And second, since what I am going to tell you is how you can make hundreds of dollars, I thought it especially appropriate to use a dollar as an attention getting eye catcher.
Anyway, here's what it's all about:
Then you launch into the meat of your sales letter.
How can you use the dollar bill sales letter online?
What about putting a download link near the top of the page (for a valuable lead in report or audio).
"As you see I've given you a completely free download of my one hour audio at the top of this page. Why have I done this..." etc.
With a little imagination I'm sure you can come up with other ideas.
For more on the history of the dollar bill sales letter and another full example of a dollar bill sales letter that brought in $270,000 then a further $14 million in subscriptions read this...
Famous Dollar Bill Sales Letter
For more free Gary Halbert resources see...
Gary Halbert Copywriting
Gary Halbert Video: Triple Your Online Orders
Gary Halbert Video: Triple Your Online Orders Part 2
Gary Halbert Being Accessible Multiplies Sales
For more great sales letter swipes read...
Lazy Man's Way To Riches
Eugene Schwartz pdf
Claude Hopkins Schlitz Beer Ad
Jay Abraham Luger Sales Letter 20% Response
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client
This is a powerful strategy that can be used offline and with a bit of imagination you may be able to adapt for online marketing.
Here is the standard opening for one of Gary Halbert's dollar bill letters:
Dear Jim,
As you can see I have attached a nice, crisp dollar bill to the top of this letter. Why have I done this? Actually there are two reasons:
1. I have something very important to say to you and I needed some way to make sure this letter would catch your attention.
2. And second, since what I am going to tell you is how you can make hundreds of dollars, I thought it especially appropriate to use a dollar as an attention getting eye catcher.
Anyway, here's what it's all about:
Then you launch into the meat of your sales letter.
How can you use the dollar bill sales letter online?
What about putting a download link near the top of the page (for a valuable lead in report or audio).
"As you see I've given you a completely free download of my one hour audio at the top of this page. Why have I done this..." etc.
With a little imagination I'm sure you can come up with other ideas.
For more on the history of the dollar bill sales letter and another full example of a dollar bill sales letter that brought in $270,000 then a further $14 million in subscriptions read this...
Famous Dollar Bill Sales Letter
For more free Gary Halbert resources see...
Gary Halbert Copywriting
Gary Halbert Video: Triple Your Online Orders
Gary Halbert Video: Triple Your Online Orders Part 2
Gary Halbert Being Accessible Multiplies Sales
For more great sales letter swipes read...
Lazy Man's Way To Riches
Eugene Schwartz pdf
Claude Hopkins Schlitz Beer Ad
Jay Abraham Luger Sales Letter 20% Response
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client