Gary Halbert Dollar Bill Letter

Gary Halbert attached pennies, dimes, dollar bills, twenty dollar bills and even one hundred dollar bills to his sales letters to get his prospects' attention.

This is a powerful strategy that can be used offline and with a bit of imagination you may be able to adapt for online marketing.

Here is the standard opening for one of Gary Halbert's dollar bill letters:

Dear Jim,

As you can see I have attached a nice, crisp dollar bill to the top of this letter. Why have I done this? Actually there are two reasons:

1. I have something very important to say to you and I needed some way to make sure this letter would catch your attention.

2. And second, since what I am going to tell you is how you can make hundreds of dollars, I thought it especially appropriate to use a dollar as an attention getting eye catcher.

Anyway, here's what it's all about:

Then you launch into the meat of your sales letter.

How can you use the dollar bill sales letter online?

What about putting a download link near the top of the page (for a valuable lead in report or audio).

"As you see I've given you a completely free download of my one hour audio at the top of this page. Why have I done this..." etc.

With a little imagination I'm sure you can come up with other ideas.

For more on the history of the dollar bill sales letter and another full example of a dollar bill sales letter that brought in $270,000 then a further $14 million in subscriptions read this...
Famous Dollar Bill Sales Letter

For more free Gary Halbert resources see...
Gary Halbert Copywriting
Gary Halbert Video: Triple Your Online Orders
Gary Halbert Video: Triple Your Online Orders Part 2
Gary Halbert Being Accessible Multiplies Sales

For more great sales letter swipes read...
Lazy Man's Way To Riches
Eugene Schwartz pdf
Claude Hopkins Schlitz Beer Ad
Jay Abraham Luger Sales Letter 20% Response

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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